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Estefany Pinzón Salcedo

@estefanypinznsalcedo

Producer and Art Director at City of Coral Gables, producing HotSpot and live city broadcasts.

At City of Coral Gables, I create and produce photo and video content for social media and digital platforms. I produce HotSpot, a series highlighting local voices and places, and Did You Know?, which showcases city services and initiatives.

I also manage live broadcasts of official city meetings and lead creative direction for internal campaigns, including the visual identity and materials for America’s 250th. Previously, I directed multimedia campaigns at Creamos Agencia and worked as a Junior Art Director at Publicis Colombia and McCann Colombia.

Experience

Work history, roles, and key accomplishments

Producer - Editor - Videographer

City of Coral Gables

Jan 2024 - Jan 2026 (2 years)

Created, wrote, and produced photo and video content for the City of Coral Gables social media and digital platforms. Covered city events, produced and edited content series, and managed live broadcast production for official city meetings.

Video Production Video Editing Videography Live Streaming Multi camera Production Blackmagic ATEM Social Media Content Creative Direction

Digital Designer

De La Cruz Puerto Rico

Jan 2023 - Dec 2023 (11 months)

Contract-based digital design work for a mid-size firm.

Art Director

Creamos Agencia

Jan 2021 - Jan 2023 (2 years)

Directed creative vision and strategy for multimedia campaigns, resulting in a 20% increase in brand recognition. Managed a team of artists and designers, providing mentorship and guidance.

Art Direction Creative Strategy Team Management Mentorship Campaign Management Brand Recognition

Digital Designer

Mullen Lowe Colombia

Jan 2021 - Dec 2021 (11 months)

Contract-based digital design work for a mid-size firm.

Junior Art Director

Publicis Colombia

Jan 2017 - Jan 2020 (3 years)

Assisted senior art directors in developing and implementing creative concepts for advertising campaigns. Executed design projects across digital and print platforms, ensuring adherence to brand guidelines.

Art Direction Advertising Design Brand Guidelines Creative Collaboration

Junior Art Director

McCann Colombia

Jan 2014 - Jan 2017 (3 years)

Assisted senior art directors in developing and executing creative concepts for marketing campaigns. Contributed to brainstorming sessions and supported production processes by creating visual assets.

Art Direction Creative Concepts Brainstorming Visual Assets Quality Checks

Digital Designer

Imagen ID

Jan 2013 - Jan 2014 (1 year)

Produced visually compelling digital assets including banners, social media graphics, and email templates, driving a 25% increase in click-through rates. Collaborated with cross-functional teams to deliver creative solutions.

Adobe Creative Suite Digital Design Social media graphics email templates Banner Design

Motion Designer - Graphic Designer - Video Producer - Art Director

Freelance

Specialized in branding, digital marketing materials, and motion graphics. Created logos, branding, social media content, and website layouts tailored to each client's vision.

Photoshop Illustrator After Effects Branding Motion Graphics Social Media Content Web Design