Open to opportunities

eduardo flores

@eduardoflores1

Message

I build award-winning integrated campaigns, brand systems, and illustration for major national brands.

United States

Message

What I'm looking for

I'm looking to lead high-impact brand and integrated campaign work where visual craft, strategy, illustration, and AI-enabled concepting can accelerate creative outcomes.

I've led integrated campaigns, brand systems, and custom visual assets for AT&T, Burger King, Pepsi, Anthem, Netflix, Tecate, and Home Depot. At Sensis, I art directed the Vision Zero Austin campaign to 15M+ impressions and earned Bronze at The Drum Marketing Awards Americas, a Gold Aster Award, and an AdAge Healthcare Impact Award.

I also conceptualized and executed UnidosUS bilingual COVID-19 outreach reaching 36M+ people and driving 114,000+ vaccinations, and designed NotifyLA's five-week emergency-response launch, generating 28.5M+ impressions and a 10x increase in alert registrations.

As an independent visual consultant and former Associate Creative Director at LatinWorks, I lead pitch concepting, multicultural campaigns, visual storytelling, and illustration. I've integrated Midjourney and Adobe Firefly into creative workflows to cut pre-visualization and moodboard timelines by 50% while reducing outside production needs.

Experience

Work history, roles, and key accomplishments

Current

Freelance Senior Art Director & Illustrator

Current

Independent Studio

Jan 2017 - Present (9 years 7 months)

Partnered with premier creative agencies as lead visual consultant for pitch concepting, brand identity rollouts, and custom illustration for clients including Netflix, Burger King, and Pepsi. Integrated generative AI tools to reduce pre-visualization timelines by 50%.

Art Direction Brand Identity Illustration Concept Generation Midjourney Adobe Firefly

Senior Art Director & Illustrator

Sensis

Jan 2018 - Mar 2025 (7 years 2 months)

Art directed high-impact integrated campaigns including Vision Zero Austin, generating 15M+ impressions and earning industry awards. Conceptualized bilingual outreach for UnidosUS COVID-19 initiative, reaching 36M+ people and driving 114,000+ vaccinations.

Art Direction Brand Identity Integrated Campaigns OOH Social Media Adobe Creative Cloud Midjourney Adobe Firefly Illustration Typography

Associate Creative Director

LatinWorks

Mar 2006 - Dec 2016 (10 years 9 months)

Guided multidisciplinary creative teams developing 360° multicultural campaigns for major national accounts including Burger King, M&M's, and ESPN Deportes. Directed high-budget visual executions across television, digital, social, OOH, and retail touchpoints.

Creative Direction Multicultural Marketing Campaign Management Team Leadership Art Direction