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Eric Schumacher-Rasmussen

@ericschumacher-rasmu

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Chief Marketing Officer at Norsk / id3as, turning live video infrastructure into clear technical marketing.

United States

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At Norsk / id3as, I write and edit public-facing content that makes live video infrastructure clear to a specialist audience. I authored the brand voice standard and led a messaging and website overhaul, including new information architecture and a three-pillar differentiation framework.

I also produce Norsk / id3as's webinar program and run trade show marketing for NAB and IBC. I built the customer pipeline from scratch through discovery research, a case-study and reference program, and CRM-informed content prioritization.

Before Norsk / id3as, I set editorial strategy for Streaming Media and programmed its conferences, after building the magazine's editorial calendar and conference programming. My work across streaming and live video has included journalism, technical writing, editing, and conference programming.

Experience

Work history, roles, and key accomplishments

Current

Chief Marketing Officer

Current

Norsk / id3as

Jul 2022 - Present (4 years 3 months)

Owns marketing strategy and execution for Norsk, id3as's live video infrastructure platform, including content creation, brand voice, webinars, trade shows, and customer pipeline development.

Content Marketing Editorial Strategy Brand Voice Webinars Trade Show Marketing CRM AI AI Agents

Current

Chair, Help Me Stream Research Foundation

Current

Help Me Stream Research Foundation

Mar 2020 - Present (6 years 7 months)

Chairs a 501(c)3 conducting real-world streaming-technology testing in low-connectivity environments, supporting NGOs in emerging economies and disaster areas.

Leadership Streaming Technology Nonprofit Management

Current

Freelance Editor

Current

Independent

Jan 2002 - Present (24 years 9 months)

Development and copy editor on books for Focal Press, Peachpit, and independent publishers, covering topics such as Adobe software and regional history.

Development Editing Copy Editing Book Editing

Current

Freelance Writer

Current

Independent

Jan 1988 - Present (38 years 9 months)

Writes about music and technology, contributing articles to various publications.

Writing Music Journalism Technology

Streaming Media Conference Chair

Information Today, Inc.

Jul 2022 - May 2023 (10 months)

Programmed and chaired Streaming Media East, Streaming Media West, and virtual Streaming Media Connect conferences, curating speaker lineups and building agendas across various video sectors.

Conference Programming Curation Agenda Management Streaming Media

VP and Editor-in-Chief, Streaming Media

Information Today, Inc.

Dec 2017 - Jun 2022 (4 years 6 months)

Set content strategy and editorial calendar for Streaming Media magazine and StreamingMedia.com, commissioning and editing articles across a distributed contributor network.

Editorial Strategy Content Management Commissioning Editing Public Speaking

Editor, Streaming Media

Information Today, Inc.

Apr 2003 - Dec 2017 (14 years 8 months)

Built editorial calendar, commissioned and edited manuscripts, and oversaw content for the magazine and StreamingMedia.com over a 14-year run, programming and chairing conferences.

Editorial Calendar Manuscript Editing Conference Programming Streaming Media

Associate Editor

EMedia Magazine / EventDV Magazine

Feb 2002 - Mar 2004 (2 years 1 month)

Edited manuscripts and developed editorial content for EMedia, the optical-media trade magazine, and its successor EventDV, covering event videography.

Editing Content Development Trade Publications