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Matthew Whitfield Boyle

@matthewwhitfieldboyl

Editorial Director and content strategist who builds multi-platform storytelling that grows audiences and drives subscription success.

United States

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What I'm looking for

I’m looking to lead global editorial and content strategy—turning audience insights into multi-platform storytelling, partnering across product and marketing, and building teams and workflows that grow reach, engagement, and subscriptions.

I’m an Editorial Director and creative production leader operating at the intersection of marketing, product, and audience engagement. At BBC Studios, I lead audience development and editorial strategy across BBC.com and app platforms—translating audience behavior, performance data, and cultural trends into actionable programming decisions that align with marketing, audience growth, and subscription goals.

Previously, at Netflix, I scaled Originals and licensed programming and partnered across Consumer Insights, Publishing, Social, and Ads to turn data into growth—expanding title volume from ~700 to ~5,000 per year (~7x) and supporting subscriber base growth from 100M to 250M. I’ve also built editorial toolsets and workflows (including AI-based solutions) that reduced operational time by 25%, and I’ve led high-stakes coverage and tentpoles at Yahoo! with large contributor networks and measurable traffic and revenue impact.

Experience

Work history, roles, and key accomplishments

Current

Managing Editor, Global Audience Dev

Current

BBC Studios

Jan 2025 - Present (1 year 6 months)

Led global audience development and editorial curation across BBC.com and app platforms, aligning content strategy with marketing, audience growth, and subscription goals. Optimized multi-platform programming using audience behavior, performance data, and editorial partnerships.

Editorial Direction Audience Development Content Curation Performance Analytics SEO Content Packaging Cross Functional Collaboration Editorial Partnerships Team Leadership

Global Manager, Content & Brand

Netflix

Jan 2023 - Jan 2025 (2 years)

Expanded content strategy remit to include licensed programming alongside Originals, increasing title volume from ~700 to ~5,000 per year (~7x growth). Partnered with Consumer Insights to grow subscriber base from 100M to 250M and collaborated with Ads to develop monetization strategies for original programming.

Content Strategy Brand Strategy Originals Programming Consumer Insights Fandom Research Subscriber Growth Strategy Monetization Strategy Cross Functional Collaboration Experimentation SVOD Operations

Manager, Content & Brand (UCAN)

Netflix

Jan 2017 - Jan 2018 (1 year)

Led editorial creative strategy for UCAN Originals, guiding positioning and merchandising campaigns across series, films, docs, sports, and unscripted titles. Reviewed pitches and scripts pre-greenlight and partnered cross-functionally to establish best practices for title launch, title art, and branding.

Editorial Strategy Content Strategy Positioning Merchandising Pre Greenlight Review Cross Functional Collaboration

Managing Editor, Anchors & Tentpoles

Yahoo!

Jan 2015 - Jan 2017 (2 years)

Oversaw high-stakes editorial coverage and real-time production for Yahoo’s marquee tentpoles, ensuring accuracy, impact, and consistency. Developed and launched internal tools and digital products to support content operations and performance.

Editorial Direction Editorial Operations Live Event Coverage Content Production Tool Development Digital Product Development Cross Functional Collaboration Brand Partnerships

Managing Editor, Entertainment

Yahoo!

Jan 2007 - Jan 2015 (8 years)

Directed editorial strategy and operations across Yahoo’s Entertainment vertical, supporting high-profile coverage during major cultural and news moments. Built and managed a contributor network and created brand partnerships that increased traffic and generated incremental ad revenue.

Editorial Direction Editorial Operations Content Production Brand Partnerships