At Freelance, I analyze e-commerce interfaces and navigation flows, identifying friction points and redesigning components to clarify the purchase journey. I design homepages, product pages, and landing pages in Figma, and maintain design systems across multiple interfaces.
At RX (Reed Exhibitions), I created emails and maintained websites for Equipotel and Feicon Rio, while supporting other shows. I also redesigned event homepages and landing pages, shaping information hierarchy and cross-promotion. Earlier, I created campaign materials for clients including Natura, Enel, Ford, and BTG Pactual at Dagaz – Convention & Incentive Travel.
