At Oppia Foundation, I developed SEO strategies and optimized website content, increasing organic website traffic by 45% within 12 months.
I managed WordPress and other CMS websites, monitored performance with Google Analytics and Search Console, and optimized landing pages. Those landing page and user experience improvements increased conversion rates by 30%.
I also ran Google Ads and Facebook Ads campaigns, integrated Google Tag Manager for conversion tracking, and managed email marketing and CRM workflows. I maintained website security and performance, reducing loading time by 40% through technical optimization.
Earlier, as a Digital Marketing Officer at Kell Technologies, I assisted with campaigns, created social media and website content, and supported SEO and SEM initiatives. I also updated website content and prepared campaign performance reports.
