Open to opportunities

Emmanuel Ehimetalor

@emmanuelehimetalor

Message

Results-driven digital marketing and ads specialist optimizing paid media for ROAS.

Nigeria

Message

What I'm looking for

I’m looking for a growth-focused team where I can run Facebook/Instagram/TikTok ads, build high-converting funnels, and use analytics to scale budgets profitably—partnering with creatives and stakeholders to hit clear KPIs.

I’m a results-driven Digital Marketing & Ads Specialist with 4+ years of experience managing social media accounts and creating/optimizing paid campaigns. At Amazon, I managed Facebook & Instagram campaigns that achieved a 3.5x ROAS and reduced cost per acquisition by 28%.

I build high-converting funnels and launch multi-channel ads that move KPIs fast. I’ve increased client lead generation by 40% in under three months, generated over $250K in attributed revenue with Shopify Plus Partner work, and improved CTR by 22% through competitor analysis and audience segmentation.

From reporting dashboards to A/B testing creatives and targeting, I use data-driven decisions to maximize ROI and scale budgets profitably. As a freelancer on Upwork (2024–Present), I’ve supported 30+ businesses and helped clients scale from $1K/month to $10K+/month while maintaining profitable ROAS.

Experience

Work history, roles, and key accomplishments

Current

Facebook Ads & Social Media Manager

Current

Upwork

Jan 2024 - Present (2 years 4 months)

Managed social media accounts and ad campaigns for 30+ businesses across e-commerce, SaaS, coaching, and agency sectors, earning consistently 5-star reviews. Helped clients scale budgets from $1K/month to $10K+/month while maintaining profitable ROAS.

Social Media Management Facebook Ads Instagram Ads ROAS Creative Direction Client Communication

Current

Digital Marketing & Ads Specialist

Current

Amazon

Jan 2021 - Present (5 years 4 months)

Managed Facebook & Instagram ad campaigns for product launches, achieving 3.5x ROAS and reducing cost per acquisition by 28%. Optimized creatives and targeting for international campaigns across US, UK, and EU markets aligned to seasonal promotions and Prime Day.

Facebook Ads Instagram Ads ROAS Audience Targeting Campaigns

Social Media Advertising Manager

Julia Banks Agency

Mar 2020 - Dec 2020 (9 months)

Created and executed multi-channel ad campaigns, increasing client lead generation by 40% in under three months. Performed competitor analysis and audience segmentation to improve CTR by 22% and built reporting dashboards to speed marketing decisions.

Multi channel Marketing Lead Generation Competitor Analysis Segment Marketing CTR Optimization Marketing Analytics

Facebook Ads Strategist

Shopify Plus Partner

Jul 2019 - Feb 2020 (7 months)

Set up and scaled Facebook ad campaigns for e-commerce brands, generating over $250K in attributed revenue. Built landing pages and lead-gen funnels, implemented pixel tracking and retargeting, and increased repeat purchase rate by 18%.

Facebook Ads Campaign Scaling Landing Page Optimization Facebook Pixel Retargeting Conversion Rate Optimization

Senior Social Media Manager

Goliet Digital

Jan 2019 - Jun 2019 (5 months)

Built and managed content calendars, boosting Instagram engagement by 75% in 60 days. Led a small creative team and ran A/B tests on ads and captions to drive a 30% higher conversion rate.

Creative Direction A B Testing Conversion Rate Optimization

Paid Media Buyer

ClickUp

Oct 2018 - Dec 2018 (2 months)

Launched lead generation campaigns targeting SaaS users, achieving CPL 20% below industry benchmark. Optimized ad spend across multiple geographic regions in partnership with the growth team.

Lead Generation Geographic Targeting Campaign Optimization

Social Media Growth Specialist

Rebalance

Feb 2018 - Sep 2018 (7 months)

Increased organic reach on Facebook by 45% through strategic content distribution and boosted posts. Ran ad experiments for feature launches, using results to improve future creative direction.

Organic Reach Optimization Content Distribution Ad Experiments Creative Testing KPI Tracking

Facebook Ads Manager

Jumia

Aug 2017 - Jan 2018 (5 months)

Developed Facebook ad strategies for new dropshipping entrepreneurs, driving over 10,000 sign-ups. Produced ad best-practice guides and resources later adopted by the support team.

Facebook Ads Dropshipping Lead Generation Funnel Support Audience Targeting Marketing Best Practices

Content Creator & Ads Consultant

HubSpot Partner Agency

Jan 2017 - Jul 2017 (6 months)

Wrote and optimized ad copy for multiple client campaigns, improving lead quality and relevance. Used HubSpot analytics to track conversion rates and recommend campaign adjustments.

HubSpot Analytics Campaign Optimization