
Emma Buhr
@emmabuhr
I build data-informed product roadmaps and improve adoption across Salesforce and healthcare platforms.
What I'm looking for
At Rite-Hite, I own the Salesforce distribution platform end to end, from roadmap and requirements through implementation and lifecycle integrity. My work increased platform adoption by 50% and reduced rework on delivered stories by 10%.
I use SQL, dashboards, and performance analysis to turn customer insights and operational trends into prioritized roadmap decisions. I also eliminated roughly 15 hours of manual reporting each month for Sales, BDMs, Executive Leadership, and Supply Chain teams.
Previously at Humana, I supported B2B SaaS healthcare products and led an enrollment tool revamp from discovery through rollout. I bring cross-functional teams together around clear user stories, measurable outcomes, and continuous user feedback.
Experience
Work history, roles, and key accomplishments
Product Owner, Distribution
Rite-Hite, LLC
Feb 2024 - Present (2 years 7 months)
Defined and maintained a product roadmap grounded in strategic priorities, customer insights, and performance data. Owned project plans from requirements through deployment, including timelines, milestones, dependencies, and risk mitigation.
Product Manager, Direct Marketing and Sales
Humana
May 2020 - Feb 2024 (3 years 9 months)
Facilitated collaboration among stakeholders, Agile team members, and developers in a regulated healthcare environment. Documented requirements and defined user stories with clear acceptance criteria in Jira, Confluence, and Lucidchart.
Education
Degrees, certifications, and relevant coursework
University of Wisconsin-Madison
Bachelor's Degree, Communication Sciences and Rhetorical Studies
Bachelor's degree in Communication Sciences and Rhetorical Studies from the University of Wisconsin-Madison, completed in 2020.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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