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Emma BuhrEB
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Emma Buhr

@emmabuhr

I build data-informed product roadmaps and improve adoption across Salesforce and healthcare platforms.

United States
Message

What I'm looking for

I'm looking to lead data-informed product work where I can shape roadmaps, partner across technical and business teams, and improve customer outcomes through clear requirements, Agile delivery, and continuous feedback.

At Rite-Hite, I own the Salesforce distribution platform end to end, from roadmap and requirements through implementation and lifecycle integrity. My work increased platform adoption by 50% and reduced rework on delivered stories by 10%.

I use SQL, dashboards, and performance analysis to turn customer insights and operational trends into prioritized roadmap decisions. I also eliminated roughly 15 hours of manual reporting each month for Sales, BDMs, Executive Leadership, and Supply Chain teams.

Previously at Humana, I supported B2B SaaS healthcare products and led an enrollment tool revamp from discovery through rollout. I bring cross-functional teams together around clear user stories, measurable outcomes, and continuous user feedback.

Experience

Work history, roles, and key accomplishments

RL
Current

Product Owner, Distribution

Rite-Hite, LLC

Feb 2024 - Present (2 years 7 months)

Defined and maintained a product roadmap grounded in strategic priorities, customer insights, and performance data. Owned project plans from requirements through deployment, including timelines, milestones, dependencies, and risk mitigation.

HU

Product Manager, Direct Marketing and Sales

Humana

May 2020 - Feb 2024 (3 years 9 months)

Facilitated collaboration among stakeholders, Agile team members, and developers in a regulated healthcare environment. Documented requirements and defined user stories with clear acceptance criteria in Jira, Confluence, and Lucidchart.

Education

Degrees, certifications, and relevant coursework

University of Wisconsin-Madison logoUW

University of Wisconsin-Madison

Bachelor's Degree, Communication Sciences and Rhetorical Studies

Bachelor's degree in Communication Sciences and Rhetorical Studies from the University of Wisconsin-Madison, completed in 2020.

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