At Mercado Libre, I design for Discovery, focused on Search across Web, iOS, and Android. I designed and shipped internal Figma plugins adopted across the design organization, supporting productivity and standardization.
I lead quantitative UX research across marketplaces and platforms, analyzing search behavior, filter adoption, CTR, conversion, and GMV. I use Claude to synthesize behavioral insights into design decisions, and contributed to Scarcity, a real-time stock-alert component deployed across Home, PDP, and Search.
At Castor Innovation, I optimized insurance experiences for SURA users and conducted interviews, usability testing, and A/B testing. I also designed interactive Figma prototypes and contributed to design system maintenance.
Earlier, I researched barriers to financial apps at Imak Smart and designed fintech experiences; at Taxi 24 Horas, I worked on rider and driver apps. My background in sociology informs how I approach user research and product design.
