At Vodafone Campus Lab, I researched users, markets, and competitors to support Adaptease’s expansion strategy, then defined its roadmap and features around budget constraints and cost-per-user analysis. I prototyped in Figma, conducted UAT, and presented the product and pitch deck to Vodafone UK executives; the team placed 3rd among 130 teams.
As Product Manager & Co-Founder at Lilac Studios, I owned the indie game’s product lifecycle, translating player needs and market insights into gameplay and UX decisions. I also analyzed a 170K-member community at Coderspace, using campaign analysis and A/B testing to support engagement and conversion improvements.

