Elsa Zehra

I am a strategic Business Intelligence professional with over 7 years of experience in delivering data-driven insights that enhance revenue, reduce churn, and optimize customer journeys. My expertise as a certified TIBCO professional includes proficiency in Power BI, Spotfire, SQL, and Python. I have a proven track record of building scalable dashboards and automated workflows, with a strong understanding of SaaS metrics such as MRR, LTV, CAC, and churn.

In my current role as a Senior Data & BI Engineer at Qordata, I lead customer lifecycle analytics for major clients like Pfizer and Abbvie. I have successfully built centralized dashboards and predictive models that support churn reduction and upsell targeting. My leadership has also involved mentoring a cross-functional team of engineers and analysts, standardizing workflows, and improving delivery speed and quality. I am passionate about driving revenue optimization through actionable insights on customer health and retention.

Throughout my career, I have been recognized for my ability to improve operational efficiency, having achieved significant gains for Fortune 500 clients. My commitment to data storytelling ensures that I provide executive-ready insights for both technical and non-technical stakeholders, making me a trusted partner in any analytics-driven organization.