Open to opportunities

Oits Hui

@oitshui

I’m a research-driven content writer and communication researcher focused on SEO, digital media, and brand storytelling.

Indonesia

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What I'm looking for

I’m looking for a role where I can write research-backed, SEO-ready content and collaborate on digital storytelling, moderation, or communication research—while building brand impact with clear strategy, strong editorial standards, and measurable results.

I’m a content writer and communication researcher with hands-on experience translating complex ideas into clear, engaging, audience-focused writing. I’m currently a Master of Arts in Communication Science candidate from Universitas Gadjah Mada, researching digital communication, media, and branding.

In my work, I combine editorial craft with evidence-based research: I analyzed quantitative datasets using SPSS as a Research Assistant, and I support qualitative work with MAXQDA through transcription, coding, and content analysis. I’ve also moderated large volumes of user-generated content with an emphasis on editorial policy compliance and content quality, while maintaining on-page SEO to improve visibility.

I bring storytelling skills to digital platforms through SEO content writing, scriptwriting, and multimedia production. From writing SEO-optimized skincare articles and daily tech news to producing video and documentary photography for tourism initiatives, I aim to create content that’s accurate, audience-friendly, and built for real impact—supported by research, strategy, and continuous iteration.

Experience

Work history, roles, and key accomplishments

Peer Tutor (Bahasa Indonesia)

AFS Indonesia - Bina Antarbudaya

Jun 2025 - Aug 2025 (2 months)

Facilitated Bahasa Indonesia learning sessions for international participants using conversational and cultural enrichment activities. Provided individualized feedback on grammar, pronunciation, vocabulary, and language usage while coordinating with program staff to meet participant needs.

Bahasa Indonesia Tutoring Pronunciation Feedback Cross Cultural Communication Instructional Coordination

Research Assistant

Digital Media & Communication Research Center

Sep 2024 - Oct 2024 (1 month)

Administered survey-based data collection across multiple organizations to support institutional research projects. Analyzed quantitative datasets using SPSS, refined survey instruments with researchers, and synthesized findings for stakeholder reporting.

Survey Administration Quantitative Research SPSS Data Synthesis Research Collaboration Reporting

Multimedia Intern (Menoreh Trail)

Matching Fund Menoreh Cultural Trail

Aug 2023 - Nov 2023 (3 months)

Co-developed promotional and educational materials for a culture-based tourism initiative in Menoreh (Kulon Progo). Scripted and edited promotional video content in Adobe Premiere Pro and produced documentary photography and guidebook material alongside co-authored publications.

Adobe Premiere Pro Content Production Field Coordination

SEO Content Writer

Beautyroom.id

Jan 2023 - Jun 2023 (5 months)

Wrote SEO-optimized articles on skincare and beauty products using keyword research and audience-focused content strategies. Applied on-page SEO techniques and synthesized evidence-informed information into reader-friendly content to improve search visibility and audience education.

SEO Content Writing Keyword Research On Page SEO Content Optimization Evidence Synthesis

Tech News Contributor

Teknogram.id

Apr 2023 - May 2023 (1 month)

Produced daily tech news articles covering emerging technology trends, digital platforms, and industry developments. Researched and verified information across multiple sources and used WYSIWYG publishing tools to meet editorial deadlines.

Trend Research Fact Checking WYSIWYG Digital Publishing

Content Moderator Intern

Kompasiana (Kompas Cyber Media)

Aug 2022 - Nov 2022 (3 months)

Moderated 1,326 user-generated articles to ensure compliance with editorial policies and content quality standards. Authored feature/opinion/listicle content, applied on-page SEO, and developed a SWOT analysis and content strategy proposal to support growth of Kompasiana’s Beauty category.

Content Moderation User Generated Content Review On Page SEO Feature Writing Opinion Listicle Writing Content Strategy