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Nihay Ridani

@nihayridani

Copywriter and SEO consultant shaping hospitality and tourism narratives, with SEO strategies that drove 50,000+ website visits.

Indonesia

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At PT Solomon Indo Global, I developed campaign concepts, brand narratives, and product storytelling across FMCG brands. My integrated content and SEO work supported the organic growth of a newly developed brand, contributing to 50,000+ website visits within 12 months.

As a freelance copywriter and SEO consultant, I develop brand narratives, website and UX/UI copy, and SEO content for clients in hospitality, tourism, renewable energy, and lifestyle. I translate client positioning and business objectives into messaging, customer-facing copy, and SEO strategies.

At PT Rect Media Komputindo, I produced SEO-driven content and developed content strategies that contributed to #1 Google rankings and a 100% increase in organic impressions. I’ve also edited fiction and non-fiction manuscripts, novels, and poetry anthologies for publication.

Experience

Work history, roles, and key accomplishments

Current

Freelance Copywriter & SEO Consultant

Current

Self Employed

Dec 2025 - Present (10 months)

Develop brand narratives, website copy, UX/UI copy, SEO content, and digital communications for clients across hospitality, tourism, renewable energy, lifestyle, and other sectors. Conduct keyword research, competitor analysis, and on-page optimisation to ensure content performs in search.

Brand Copywriting Website Copywriting UX UI Writing SEO content Keyword Research Competitive Analysis Search Intent Analysis On Page SEO Content Strategy Digital Communication

Copywriter

PT Solomon Indo Global

Oct 2023 - Dec 2025 (2 years 2 months)

Developed campaign concepts, brand narratives, product storytelling, and marketing copy across multiple FMCG brands. Supported organic growth of a newly developed brand, contributing to 50,000+ website visits within 12 months through integrated content and SEO strategy.

Campaign Copywriting Brand Narrative Product Driven Storytelling Marketing Copy FMCG SEO Strategy Content Strategy E Commerce Content Landing Pages Promotional Copy

SEO Copywriter

PT Rect Media Komputindo

Feb 2022 - Apr 2023 (1 year 2 months)

Produced SEO-driven articles and digital content based on search intent, audience needs, and business objectives. Developed content strategies that contributed to #1 Google rankings and a 100% increase in organic impressions.

seo writing Keyword Research Competitive Analysis Content Strategy On Page SEO Content Optimisation Google Analytics User Intent

Freelance Text Editor

Gemini & Kadentyas Publisher

Dec 2020 - Jan 2023 (2 years 1 month)

Edited fiction and non-fiction manuscripts, novels, and poetry anthologies for publication. Managed editorial work from manuscript development through final preparation, ensuring linguistic accuracy, consistency, structure, and readability.

Editing Proofreading Manuscript Development Fiction Non fiction Poetry Editorial Judgment Readability

SEO Content Writer

9CV9

Aug 2021 - Oct 2021 (2 months)

Produced SEO-friendly articles designed to improve search visibility and organic rankings. Researched topics, keywords, and search intent to create relevant, audience-focused content.

seo writing Keyword Research User Intent Content Creation Audience Research

Education

Degrees, certifications, and relevant coursework

Universitas Negeri Semarang

Bachelor of English Literature, English Literature

Grade: 3.67 / 4.00

Bachelor of English Literature with a GPA of 3.67 out of 4.00, including coursework in English for Business, Creative Journalism, Web & Online Media, and Consumer Psychology.