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Elmira Allakhveranova

@elmiraallakhveranova

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Product Designer · Fintech, Design Systems & AI-Augmented Workflow

Russian Federation

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What I'm looking for

Looking for a remote Product Designer role on a product team — fintech, AI products, developer tools or complex SaaS. I'm at my best where there's real complexity to simplify: dense data, unclear flows, systems that outgrew their structure. What I bring: design systems at scale (40+ products), research-driven decisions, and the ability to ship frontend myself — fewer handoffs, faster loops. English is working-level (B2–C1): comfortable in writing, documentation, async collaboration and day-to-day calls. I'm looking for a team where design work speaks for itself rather than a role built around client-facing presentations. Open to remote worldwide and to relocation (Europe, Cyprus, UAE). Russian native.

Product Designer with 5 years of experience across fintech, Web3 and wellness. I turn complex products into experiences people actually understand.
At Finam, one of Russia's largest investment platforms, I scaled a design system across 40+ web products and rebuilt HR onboarding into a 7-step flow that cut adaptation time by 20%.
At Impct.Studio (London) I audited and rebuilt a Web3 platform's design system — the redesign lifted registrations by 15%. I work end to end: UX research and usability testing, design systems with tokens and light/dark theming, and implementation in code.

My own product — Waypoint, an AI relocation planner — I took from idea to production myself using an AI-assisted workflow (Next.js, Supabase, Claude API).

Portfolio: hielya.pages.dev

Experience

Work history, roles, and key accomplishments

Current

Product Designer — Founder

Current

Waypoint

Jun 2025 - Present (1 year 1 month)

Own product: an AI relocation planner that turns scattered guides into one personal, sequenced plan.

- Reduced onboarding to 4 single-question steps and show the generated plan before signup, so value is proven before the account is asked for.
- Structured the roadmap into 3 dependency-ordered phases instead of a flat checklist.
- Took it from concept to production alone: product decisions, UX, frontend, server-side AI, database, deployment.

Product Design UX Design Next.js TypeScript Supabase AI Integration Design Systems

UX/UI Designer

Impct.Studio

Feb 2024 - Jan 2025 (11 months)

Design studio (London) — Web3, wellness and SaaS.

- Audited a Web3 platform's design system: 30+ inconsistent tokens became a scalable system with a new Light Mode. The redesign lifted registrations by 15%.
- Rebuilt a wellness platform's UX from research and usability testing.
- Restructured a SaaS product's information architecture and key flows.
- Introduced AI into the design process, cutting iteration prep time.

Design Systems Design Tokens UX Research Usability Testing Web3 Figma

UX/UI Designer

Finam

Jun 2021 - Jun 2024 (3 years)

One of Russia's largest investment platforms, used by millions.

- Scaled the design system across 40+ web products, with tokens and light/dark theming.
- Rebuilt HR onboarding into a 7-step flow, cutting adaptation time by 20%.
- Unified investment products into one showcase: 5 of 5 first-time users completed selection unaided.
- Ran research and usability testing with PMs and analysts.

Design Systems Fintech UX Research A B Testing Usability Testing Figma

Education

Degrees, certifications, and relevant coursework

Moscow University of Finance and Law (MFUA)

Bachelor's degree, Advertising and Public Relations

Moscow Financial-Legal Academy (MFLA)

Bachelor, Public Relations & Advertising

2019 - 2022

Activities and societies: Courses: AI Upgrade Shorts; Vibe Coding Master; Design Thinking, Social Innovation & Complex Systems; UX Design: Implementation Planning; Interaction Design Foundation; UX Research Training (Finam).

Earned a Bachelor degree in Public Relations & Advertising at Moscow Financial-Legal Academy (MFLA) from 2019 to 2022. Completed related courses including design thinking, interaction design, and UX research training.