Bori Odekunle

Owned product design, brand, and growth execution to establish a trust-led platform narrative; built scalable UI systems improving consistency across all product screens and reduced design-engineering handoff friction. Grew LinkedIn audience from ~700 to 2,000+ and contributed to the company's first pilot.

Led design for Orivfy’s launch, delivering landing pages, demos, and 15+ GTM assets in a one-month sprint that helped acquire 1,000+ users in under 54 days through trust-focused UX and product storytelling.

Led product and brand redesign delivering multiple screens, custom icons, and three complete ride flows with role-specific UX for parents and drivers; built a landing page and scalable design system aligning marketing and product.

Designed dashboards and a comprehensive admin system with full CRUD capabilities to optimize data access and training workflows, reducing manual processing and delivering cohesive brand and product visual assets.

Executed a design strategy that increased user engagement by 30% and bolstered brand recognition by 40% through integrated marketing campaigns and simplified technical content for events, driving 50% higher community participation.

Revamped pitch deck increasing investor interest by 20% and supported a $1M funding round; led P2P feature design that increased user engagement by 30% and reduced transactional errors through improved UX.

Completed a Bachelor of Science in Animal and Environmental Biology, graduating in March 2023.