Elizabeth Wester
@elizabethwester
Visionary executive communications and marketing advisor with extensive experience.
What I'm looking for
I am a visionary executive communications and marketing advisor with extensive experience working with both private and nonprofit organizations. I’ve served as a crucial liaison and subject matter expert when rendering advice on communications, issues management, operational strategies, and policy development.
Clients have included Fortune 500 corporations in entertainment, cable television, and telecommunications, as well as influential nonprofit organizations relating to renewable energy. I managed executive communications for high-profile projects, ensuring alignment with strategic goals and enhancing brand visibility by collaborating closely with leadership.
My ability to anticipate problems, design innovative solutions, and balance multiple high-priority projects with competing deadlines has been key to my success. I am a polished communicator with excellent negotiation, report writing, and presentation skills, known for uniting fractionalized groups and instilling a shared sense of purpose.
Experience
Work history, roles, and key accomplishments
Senior Project Manager
Milestone Marketing
Jan 2006 - Present (19 years 5 months)
Provided project and account management services for over five years, leading the development of branding, advertising, and marketing strategies for clients. Acted as the primary contact between the agency and clients, managing detailed marketing and media plans.
Founder/Principal
The Wester Group
Jan 1992 - Present (33 years 5 months)
Founded a contract business consulting service, providing strategic planning and execution for marketing, research, and public relations projects. Counseled top management on various initiatives, ensuring alignment with business objectives.
Chief Executive Officer
Colorado Renewable Energy Society
Held general and active control over the corporation's affairs, businesses, and supervised officers, agents, and employees. Led the organization as Chief Executive Officer, driving strategic initiatives and operational oversight.
Research Project Lead
Cable Television Laboratories, Inc
Jun 2012 - Present (13 years)
Led an assessment of communications and related processes, targeting top executives from member companies, vendors, and staff. Utilized focus groups, interviews, and electronic surveys, culminating in a detailed report with specific business recommendations for improvement.
Director of Marketing and Brand Strategy
Colorado Renewable Energy Society
Managed a 30+ member committee, overseeing projects such as organizational branding, website development, newsletter content, and event marketing. Led marketing and public relations for the most successful statewide conference in 2011, significantly expanding business membership and contact lists.
Senior Marketing Manager
U S West Dex
Jan 2004 - Present (21 years 5 months)
Operated as an integral member of the management team for Your Value Card®, a successful interactive card-based reward program. Responsibilities included market research, database management, strategic segmented marketing, and managing agency relationships.
Web Site Co Developer
Dex Media
Jan 2002 - Present (23 years 5 months)
Co-managed the development and launch of DexNational.com, an industry award-nominated business-to-business website. Responsibilities included branding, content development, copywriting, and graphics selection, achieving a 90% target enrollment in the first three months.
Lead Project Manager
Jones International
Jan 1994 - Present (31 years 5 months)
Led the market introduction of the first national online Master's Degree Program for Mind Extension University. Direct responsibilities included product content development, pricing, scholarship program management, and student communications.
Education
Degrees, certifications, and relevant coursework
Regis University
BA, International Economics
Earned a Bachelor of Arts degree in International Economics. This curriculum covered key economic principles and their application in a global context.
Regis University
BA, International Communications
Completed a Bachelor of Arts degree with a focus on International Communications. The program provided a comprehensive understanding of global communication strategies and practices.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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