Open to opportunities

Elizabeth Wester

@elizabethwester

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Visionary executive communications and marketing advisor with extensive experience.

United States

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What I'm looking for

I am looking for a role that fosters collaboration, innovation, and strategic growth opportunities.

I am a visionary executive communications and marketing advisor with extensive experience working with both private and nonprofit organizations. I’ve served as a crucial liaison and subject matter expert when rendering advice on communications, issues management, operational strategies, and policy development.

Clients have included Fortune 500 corporations in entertainment, cable television, and telecommunications, as well as influential nonprofit organizations relating to renewable energy. I managed executive communications for high-profile projects, ensuring alignment with strategic goals and enhancing brand visibility by collaborating closely with leadership.

My ability to anticipate problems, design innovative solutions, and balance multiple high-priority projects with competing deadlines has been key to my success. I am a polished communicator with excellent negotiation, report writing, and presentation skills, known for uniting fractionalized groups and instilling a shared sense of purpose.

Experience

Work history, roles, and key accomplishments

Senior Project Manager

Milestone Marketing

Jan 2006 - Present (19 years 5 months)

Provided project and account management services for over five years, leading the development of branding, advertising, and marketing strategies for clients. Acted as the primary contact between the agency and clients, managing detailed marketing and media plans.

Project Management Account Management Branding Advertising Marketing Strategy Media Planning Copywriting Production Management

Founder/Principal

The Wester Group

Jan 1992 - Present (33 years 5 months)

Founded a contract business consulting service, providing strategic planning and execution for marketing, research, and public relations projects. Counseled top management on various initiatives, ensuring alignment with business objectives.

Strategic Planning Marketing Public Relations Business Consulting Research Client Management Communications Strategy

Chief Executive Officer

Colorado Renewable Energy Society

Held general and active control over the corporation's affairs, businesses, and supervised officers, agents, and employees. Led the organization as Chief Executive Officer, driving strategic initiatives and operational oversight.

Business Operations Executive Oversight Stakeholder Engagement Policy Development Corporate Governance Team Leadership

Research Project Lead

Cable Television Laboratories, Inc

Jun 2012 - Present (13 years)

Led an assessment of communications and related processes, targeting top executives from member companies, vendors, and staff. Utilized focus groups, interviews, and electronic surveys, culminating in a detailed report with specific business recommendations for improvement.

Focus Groups Interviewing Business Analysis Process Improvement Stakeholder Management

Director of Marketing and Brand Strategy

Colorado Renewable Energy Society

Managed a 30+ member committee, overseeing projects such as organizational branding, website development, newsletter content, and event marketing. Led marketing and public relations for the most successful statewide conference in 2011, significantly expanding business membership and contact lists.

Marketing Strategy Brand Strategy Public Relations Event Marketing Web Development Content Production Campaign Management Team Leadership

Senior Marketing Manager

U S West Dex

Jan 2004 - Present (21 years 5 months)

Operated as an integral member of the management team for Your Value Card®, a successful interactive card-based reward program. Responsibilities included market research, database management, strategic segmented marketing, and managing agency relationships.

Marketing Management Market Research Database Management Strategic Marketing Sales Training Agency Product Launch Loyalty Programs Partnership Management

Web Site Co Developer

Dex Media

Jan 2002 - Present (23 years 5 months)

Co-managed the development and launch of DexNational.com, an industry award-nominated business-to-business website. Responsibilities included branding, content development, copywriting, and graphics selection, achieving a 90% target enrollment in the first three months.

Web Development Branding Content Development Copywriting Graphic Selection Project Management Database Development

Lead Project Manager

Jones International

Jan 1994 - Present (31 years 5 months)

Led the market introduction of the first national online Master's Degree Program for Mind Extension University. Direct responsibilities included product content development, pricing, scholarship program management, and student communications.

Project Management Product Development Content Development Pricing Strategy Student Communications Sales Training

Education

Degrees, certifications, and relevant coursework

Regis University

BA, International Economics

Earned a Bachelor of Arts degree in International Economics. This curriculum covered key economic principles and their application in a global context.

Regis University

BA, International Communications

Completed a Bachelor of Arts degree with a focus on International Communications. The program provided a comprehensive understanding of global communication strategies and practices.