At Game Lounge Limited, I analyzed behaviour across iGaming affiliate websites, using GA4 and FullStory to find friction in conversion funnels, landing pages and user journeys. I monitored affiliate KPIs and examined content and placement performance.
I developed hypotheses and coordinated A/B tests across 15 markets, from briefing and variant development through QA, launch and analysis. Before that, I designed digital product experiences at Vantage Space and prepared pricing recommendations and commercial proposals at Alfa-Bank.
