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Ekhlas Masoudi

@ekhlasmasoudi

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Senior Product Manager at MTN Irancell who launched a marketplace generating $6M in annual revenue.

Canada

Message

At MTN Irancell, I own strategy and delivery for digital products across sales, marketplace, e-commerce, CRM, fintech and fulfillment. I defined the MVP and led phased releases of a B2B/B2C marketplace that generates $6M in annual revenue.

I also lead the Sales workstream of a CRM and core-platform migration supporting 40M+ active subscribers, and led an LLM-based seller-support chatbot rollout that reduced incoming support tickets by approximately 35%. Earlier at MTN Irancell, I led dealer-platform replacement and digitized onboarding workflows, reducing application processing time by 30%.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Manager

Current

MTN Irancell

Feb 2021 - Present (5 years 8 months)

Owns strategy, roadmaps, and lifecycle delivery for 10+ products across sales, marketplace, e-commerce, CRM, fintech, and fulfillment. Launched a B2B/B2C marketplace generating $6M in annual revenue and led the Sales workstream of a CRM migration supporting 40M+ subscribers.

Sales Quality Assurance Manager

MTN Irancell

Jul 2019 - Feb 2021 (1 year 7 months)

Led nationwide dealer-platform replacement, improving dealer satisfaction by 20%. Digitized 3,000+ annual dealer applications and modernized billing and sales workflows, reducing processing time by 30% and eliminating approximately 64,000 paper forms per month.

Process Redesign Requirements Prototype Validation UAT Pilot Rollout Dealer Onboarding SLA Tracking Reporting Sales Transformation Billing Sales Workflows Continuous Improvement Sales KPIs Customer Feedback Process Analysis

Sales Quality Assurance Specialist

MTN Irancell

Dec 2014 - Jul 2019 (4 years 7 months)

Supported research, feature definition, RFP/URS preparation, requirements, testing, rollout, and training for sales applications, point-of-sale systems, and ERP-connected workflows. Conducted dealer surveys, NPS, and operational analysis to translate customer and channel needs into product and process recommendations.