At Grupo Boticário, I led product strategy for a B2B procurement marketplace serving franchisees and stores. I revamped order tracking, post-purchase follow-up, and payment methods, raising pilot CSAT by 42 points and reducing contact rate by 61%.
I also owned the company’s logistics platform, scaling it to BRL 50M+ ARR and routing 258% more GMV year over year. By bringing reverse logistics in-house and replacing third-party TMS solutions, we eliminated more than BRL 2M in annual costs.
At Grupo Boticário, I launched Log GB, a last-mile delivery app that grew from an MVP to more than 1M monthly orders within a year. I re-architected it as offline-first and introduced GPS geofencing, helping raise its Play Store rating from 2.4 to 4.7.
At Magazine Luiza, I led product and engineering for the Jovem Nerd digital ecosystem and built an in-house crowdfunding platform. It ran a campaign that raised BRL 8.6M while saving BRL 1.1M in platform fees. I use generative AI tools to prototype, validate hypotheses, and define business rules, cutting idea-to-release lead time by 50%.
