Open to opportunities

Juan Camilo Sierra Zapata

@doppelminds

Graphic designer and illustrator with experience in marketing, editorial design, branding, and quality control at creative agencies.

Colombia

Message

What I'm looking for

I'm always pursuing new skills in several areas of knowledge. A job that values curiosity means a place that encourages personal and professional growth.

For me, design is something more than aesthetics, it's a foundation to communicate beyond the barriers of conventional language.

I stand out for seeking and maintaining consistency between the message to be communicated and its tangible form as it is translated into design, as well as identifying areas for improvement and potential possibilities for each piece or project, always ensuring that I consider and seek meaningful links and visual communication tools to deliver results with clear added value.

I view design as a foundation for communicating beyond the barriers of conventional language and its initial aesthetic value, and I believe it is a powerful method for weaving new ways of seeing and conveying needs and ideas in a different way.

Experience

Work history, roles, and key accomplishments

Quality Specialist

Design Pickle

Apr 2024 - May 2026 (2 years 1 month)

My role consisted of conducting technical reviews focused on instructions and briefs, as well as brand consistency, accuracy of copy and information, and general industry standards, significantly reducing the friction of reprocessing between client and designer, enabling the processing of a high volume of creative requests on a daily basis.

Quality Control Design Reviews Workflow Optimization

Current

Freelance Graphic Designer

Current

Freelance

Oct 2022 - Present (4 years)

I am a freelancer offering graphic design, editorial, consulting, and illustration services. Some of the most recent projects and clients include the front-end design of Olloo’s website (Australia) as well as the visual standardization of their brand, the branding design for the influencer MTFK, social media and corporate services for Loomi Foods and Futura Coffee, editorial design, among others.

Graphic Design 2D Illustration Branding Editorial Design Social Media UI Design Consulting

Graphic Design and Marketing

La Palma & El Tucan

Jan 2020 - Oct 2022 (2 years 9 months)

La Palma & El Tucan/The Coffee Hub is a group of companies dedicated to commercializing specialty coffees for export, retail, ecological tourism, organic products, and agricultural inputs. My functions revolved around executing these aspects from the design and visual communication to support the necessary commercial and communicative purposes.

Visual Design Branding Marketing Graphic Design Art Direction Video Editing Packaging Editorial Design Communication Skills

Graphic Designer

Vaova Travel

Nov 2018 - Jan 2020 (1 year 2 months)

My role consisted of creating and applying various communication and design pieces necessary for marketing strategies and interaction with customers, as well as ensuring visual and graphic coherence in all internal and external communications of Vaová Travel. I developed editorial products of various kinds, such as books and tourist guides, travel itineraries, quotations, formats, quotes, etc.

Graphic Design Marketing Art Direction Customer Experience

Editorial Designer (Contractor)

Universidad Pedagógica Nacional

Jan 2018 - Jan 2019 (1 year)

I worked for the “Grupo Interno de Trabajo Editorial”, CIUP, and the “Expedición Pedagógica 2018” project, where I was in charge of the editorial design of several publications and making various pieces requested to meet the editorial communication needs.

Editorial Design Graphic Design

Internship

Volcan Ediciones

Feb 2016 - Jun 2016 (4 months)

I did my professional internship in graphic design at the independent publishing house Volcán Ediciones. During my time there, I participated in projects for clients such as the Centro Nacional de Memoria Histórica with the publication of Tocó Cantar (second edition), LEGIS, with designs for notebooks of the Keepermate line, among other projects.

Graphic Design Sales