At ODE TO TANG, I founded a premium retail advisory practice supporting luxury, furniture, and high-end consumer brands across APAC. I advise on brand narrative, visual identity governance, and showroom footprint optimization.
At BOCONCEPT, I guided visual merchandising frameworks across 12 Asia-Pacific countries and optimized layouts for 42 stores. I also directed technical layouts for 12 new store openings and 11 refurbishments, and delivered regional training programs.

