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Edgard Mbayen MbayenEM
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Edgard Mbayen Mbayen

@edgardmbayenmbayen

Product manager in fintech at Croesus, where I shipped a multi-custodian feature generating $1.5M in annual revenue.

Canada
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At Croesus, I led product development across its Portfolio Management System, Rebalancing Engine, and APIs. After interviewing clients and clarifying the opportunity, I shipped a multi-custodian capability that generates $1.5M in annual revenue.

At fonte.finance, I’m building a crypto automation portfolio system on Base that creates non-custodial vaults and assigns strategies based on market conditions. I’ve also built a TikTok community of 17,000+ followers by sharing actionable insights on crypto and trading.

Experience

Work history, roles, and key accomplishments

FO
Current

Founder

fonte.finance

Sep 2025 - Present (1 year 1 month)

fonte.finance is a crypto automation portfolio system built on base network. Open an account in under 30 sec. The platform creates a non-custodial vault for each user and it assigns a defensive (bear market) or offensive (bull market) strategy based on historical data and market trends.

Grow Credit Inc. logoGI
Current

Investor

Grow Credit Inc.

Jul 2019 - Present (7 years 3 months)

Build credit for free.

Croesus logoCR

Senior Product Manager

Croesus

Jan 2022 - Jun 2025 (3 years 5 months)

- Led client-driven product development across three core offerings — the Portfolio Management System (PMS), next-generation Rebalancing Engine, and extensible APIs — by translating advisor feedback and market needs into actionable platform improvements used by thousands of wealth management professionals.
- Led and shipped one of the most impactful features Croesus released in the past 5 years. T

Alithya logoAL

Senior Product Manager

Jul 2020 - Jan 2022 (1 year 6 months)

Croesus (Portfolio Management Software)
- Led product strategy and execution for a suite of products used by thousands of financial advisors.
- Defined product vision and roadmap across multiple offerings (PMS, APIs, Rebalancing Engine).
- Conducted market research, competitive analysis, and customer interviews to uncover growth opportunities.
- Prioritized features using WSJF and product metrics

SweetIQ logoSW

Product Manager

SweetIQ

Mar 2018 - Jun 2020 (2 years 3 months)

- Identified current processes across the entire organization (current customer journey)
- Confirmed major external (customers) and internal (sales, ops, support) pains
- Proposed a new customer journey that would solve several pains by working with Directors (Customer Success, Architecture, Sales, and Support)
- Helped build the product roadmap based on OKRs by:
· Gathering market data (competiti

Brains logoBR

Product Manager

Brains

Oct 2016 - Aug 2017 (10 months)

- Defined the roadmap and product backlog of all the digital platforms (new mobile website, new mobile
apps, new desktop website) of UGC (one of the biggest movie theatre complex in Europe)

- Gathered UGC’s stakeholders’ business needs, defined KPIs, prototyped screens (Axure/Sketch), wrote
user stories (Trello/JIRA), prioritized user stories within our backlog. Organized and analyzed user testin

PureAgency.com logoPU

Mobile Product Manager

PureAgency.com

Nov 2014 - Sep 2016 (1 year 10 months)

- Worked on an Uber-like startup (iOS, Android & Backend), Apple Watch project for Cdiscount (Nº1 e-commerce website in France), Cdiscount Express delivery (Xamarin), and LCL Private Bank iOS app projects by handling several activities:

> defining the product roadmap and KPIs,
> prototyping UX (Axure),
> writing functional specifications,
> suggesting design layouts,

Solucom logoSO

IT Consultant

Apr 2014 - Nov 2014 (7 months)

- Conducted a Case Study for the digital workplace environment of Saint Gobain’s point of sale
- Wrote a public request for proposal (MFP) for a French governmental institute
- Analyzed responses of a RFP about hardware devices for Total
- Wrote a request for proposal aiming at a 5 year IS / IT roadmap for a French regional institution

FE

Freelance Mobile Engineer

Freelancer EMB

Oct 2011 - Dec 2013 (2 years 2 months)

- Izsmart: (September 2013 – December 2013)
- Development of a mobile application called Ciaofrom for iPhone, iPad, Android smartphone and tablets
- Packaged with Phonegap 2.9.0 (Javascript, HTML5, CSS)
- Design and implementation of PHP web services, Paypal checkout service, In-App purchase for iOS and Android
- Design and configuration of the database using Parse.com
- Establishment of technica

Education

Degrees, certifications, and relevant coursework

JU

Jönköping University

Master, Information Engineering and Management

2011 - 2013

IT project management

ED

EFREI - Ecole Française d'Electronique et d'Informatique

Master, Software Engineering and Management

2007 - 2013

Computer science
Business

AT

Asia Pacific Institute of Information Technology

2009 - 2009

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