At SPARRING, I created the brand architecture, wayfinding system, fare cards, and uniforms for the QROBus Transit Network, serving 600K daily users. The cohesive system streamlined passenger flow and made daily use faster and more intuitive.
I also led the rebranding of Auditorio Josefa and designed its wayfinding system during the venue’s renovation, improving navigation for visitors.
For Herdez, Maratón Querétaro, and other brands, I designed and delivered WordPress websites and custom web projects. I also mentored three junior designers and managed multi-stakeholder projects from research and concept through implementation.
At CANALLA AGENCY, I designed user flows and interfaces in Figma for web and digital product projects, and contributed to brand identities, digital experiences, and client pitch presentations. I’m expanding into front-end development and Python.
