Eddy Kassabian

I’m a digital marketing and SEO specialist based in the UAE, focused on turning technical search fundamentals into measurable growth. I’ve led SEO strategy across 10+ corporate websites, improving organic visibility by 60%+ and increasing qualified organic traffic by 45% on key commercial pages.

My work is rooted in technical SEO execution and performance monitoring. I’ve directed 20+ initiatives such as website migrations, 301 redirect mapping, crawl validation, and post-launch monitoring—delivering zero organic traffic loss while reducing indexing errors by 80%.

I optimize the full on-page and information-architecture layer, from metadata and internal linking to content alignment with keyword intent and user journeys. Across 500+ pages, I improved crawlability and indexation, driving 40%+ growth in first-page keyword rankings.

Beyond SEO, I build practical AI solutions—most recently an AI Hotel Assistant chatbot using Amazon Bedrock and a multi-agent architecture. I enjoy blending analytics, engineering, and experimentation to ship reliable experiences that support real business needs.