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Eda Mushe

@edamushe

Product Manager at Valtech for Santander UK, delivering secure authentication and digital onboarding modules.

At Valtech, I work with Santander UK on customer identity, authentication, and mobile journeys for retail and business customers. I delivered Instant Access credential creation and a Credential Activation module that removed dependence on postal delivery.

At Makedonski Telekom AD, I owned product work across the Telekom MK mobile app, self-care, e-commerce, and customer engagement. I delivered features including click-and-collect, B2B role management, and a customer-support chatbot, using research and experimentation to guide improvements.

As Lead Product Owner, I led and mentored Product Owners and Managers across the self-care portfolio, setting roadmaps around usage, transactions, and monetization KPIs. I work with distributed teams to turn business goals into product decisions and engineering-ready specifications.

Experience

Work history, roles, and key accomplishments

Current

Product Manager

Current

Valtech

Jan 2024 - Present (2 years 10 months)

Product Manager across multiple fraud-department workstreams for Santander UK, owning authentication modules and delivering credential-creation and activation features. Collaborates daily with engineering on API contracts and architecture trade-offs in a fully remote, distributed delivery model.

Product Management Agile Scrum Authentication Fraud API Design Requirements Definition UAT coordination Stakeholder Management Remote Collaboration

Lead Product Owner

Makedonski Telekom AD

Jan 2022 - Dec 2024 (2 years 11 months)

Led and mentored a team of Product Owners/Managers across mobile self-care, e-commerce, and engagement platforms. Owned KPI set spanning monthly active usage, transactions, and monetization, and partnered with Marketing on go-to-market strategy.

Product Leadership Team Mentoring Roadmapping KPI Ownership Stakeholder Management Go To Market Strategy Agile Backlog Prioritization

Product Owner

Makedonski Telekom AD

Jan 2018 - Dec 2022 (4 years 11 months)

Owned features end-to-end for the Telekom MK mobile app, from discovery research through launch and optimization. Delivered self-care and sales features including click-and-collect, B2B role management, and a customer-support chatbot, and ran continuous A/B experiments to optimize conversion and engagement.