
Dounia Abbas
@douniaabbas
I build humanitarian communication and behavior change initiatives that advance protection, inclusion, and gender equality.
What I'm looking for
I've led humanitarian communication and social and behaviour change work with UNICEF Syria, Magenta Consulting, and Black Star Strategies, turning field implementation into knowledge products, strategies, campaigns, and donor-ready evidence.
At Magenta Consulting, I co-led Lebanon's national SBCC QUDWA Strategy addressing child labor, child marriage, and violence against women and children. I've also delivered UNICEF and Mercy Corps projects spanning soap opera television, social cohesion, immunisation, vaccine uptake, caregiver tools, and multimedia education.
My work is grounded in gender equality, GBV prevention, psychosocial support, and community engagement. I've coordinated multi-sector projects, managed social media for more than 20 accounts, produced over 30 communication products, and supported teams and partners through technical guidance, training, and facilitation.
Experience
Work history, roles, and key accomplishments
Social Media & Humanitarian Communications Consultant
Black Star Strategies
Jan 2018 - Present (8 years 8 months)
Managed all social media operations within the agency, overseeing strategy development, content creation, publishing, audience growth, and performance optimization for over 20 accounts. Led development of over 30 communication products including awareness videos, campaigns, and SBC materials.
Lead Local Coordinator/Communication Specialist
Magenta Consulting
Jan 2020 - Dec 2026 (6 years 11 months)
Represented Magenta Consulting in Lebanon, leading local coordination and delivery of multi-sector humanitarian and SBC projects. Managed end-to-end project implementation including financial oversight, reporting, research, and strategic communications.
SBC Knowledge Management Consultant
UNICEF Syria
Mar 2025 - Dec 2025 (9 months)
Led design and implementation of a comprehensive SBC Knowledge Management system to strengthen institutional memory, field visibility, and evidence-based donor reporting. Conducted participatory consultations and developed SOPs, templates, and guidance tools.
Gender and Inclusion Technical Expert
EXIGO Research & Communication
Jul 2022 - Aug 2022 (1 month)
Provided technical gender and inclusion expertise to ensure PCA tools and reports reflected protection and inclusion standards. Contributed to methodology development, analysis, and report writing through technical review and remote interviews.
GBV Expert
International Alert
Oct 2020 - Mar 2021 (5 months)
Developed content of awareness curriculum and reviewed gender dynamics assessment and literature on gender transformative approaches. Designed safety self-assessment and implemented 16 GBV online awareness sessions.
Independent Story Collector
UNICEF Lebanon
Jul 2020 - Jan 2021 (6 months)
Consultant for the rolling of the 'Most Significant Change' methodology within the UNICEF Child Protection program. Coordinated with 15 implementing partner organizations to collect, review, document, and analyze stories.
Masculinities Program Coordinator
ABAAD- Resource Center for Gender Equality
Sep 2018 - Feb 2019 (5 months)
Coordinated and oversaw masculinities programming aimed at transforming harmful gender norms and promoting gender equality and non-violence. Managed implementation, monitoring, evaluation, and reporting across multiple projects.
Psychosocial Support Supervisor
ABAAD- Resource Center for Gender Equality
Aug 2017 - Sep 2018 (1 year 1 month)
Managed and provided technical supervision for psychosocial support activities implemented by PSS teams across 8 areas of coverage. Strengthened gender mainstreaming and team capacity, and led evaluations and budget monitoring.
Women and Girls Safe Spaces Coordinator
ABAAD- Resource Center for Gender Equality
Sep 2016 - Jul 2017 (10 months)
Provided ongoing technical support and guidance to all WPE program staff in Choweifat and the SDC team. Established and coached a community-based committee to support WGSS activities and monitored quality of implementation.
Program Support Officer
International Relief and Development
May 2016 - Sep 2016 (4 months)
Supported capacity-building events, research, and donor reporting for civil society programmes. Contributed to program monitoring, documentation, and proposal development efforts.
Women Protection and Empowerment Senior Officer
Mar 2015 - Dec 2015 (9 months)
Supported the establishment and scale-up of WPE programming across 21 sites. Supervised and built capacity of WPE field teams delivering psychosocial support and GBV services.
Women Protection and Empowerment Caseworker
Dec 2014 - Feb 2015 (2 months)
Provided GBV case management and psychosocial support to women and girls in emergency settings. Contributed to rapid response interventions and confidential case documentation.
Account Manager
Synergy Concepts
Jan 2013 - Jan 2014 (1 year)
Managed client accounts and relationships, ensuring delivery of services and client satisfaction.
Account Executive
Graphic Shop
Sep 2011 - Sep 2012 (1 year)
Managed client accounts and coordinated advertising and marketing activities.
Account Executive/CEO's Personal Assistant
Allied Advertising Agency
Mar 2010 - Mar 2011 (1 year)
Provided executive support to the CEO and managed account-related tasks.
Education
Degrees, certifications, and relevant coursework
Notre Dame University
Bachelor's degree, Advertising and Marketing
2005 - 2009
Bachelor's degree in advertising and marketing from Notre Dame University, completed from 2005 to 2009.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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