Rita Loutfi

I am a strategic communications and public relations professional with hands-on experience managing PR programs, community support initiatives, and case management across humanitarian and private-sector settings.

At World Vision I conduct field visits, distribute aid kits, enforce policies, and serve as a trusted resource for residents while supporting safeguarding and abuse referral processes. As Public Relations Advisor at the Georgian Lebanese Chamber of Commerce, I design communication campaigns, manage media relations, handle crisis communications, and produce content for leaders and digital channels.

I combine campaign development, strategic messaging, crisis management, and data-informed assessment skills with training in psychosocial first aid and humanitarian communication, and I am committed to building community trust, improving service delivery, and producing measurable PR outcomes.