Open to opportunities

Douglas Wang

@douglaswang

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Growth product leader with expertise in monetization and user engagement.

United States

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What I'm looking for

I am looking for a role that fosters innovation, collaboration, and growth, where I can leverage my product management skills to drive impactful results.

As a strategic and impact-driven product leader with over 7 years of experience, I specialize in growth, monetization, and new product development across both B2C and B2B models. My proven track record includes scaling customer lifetime value, optimizing onboarding and conversion funnels, and launching high-performing features in diverse industries such as healthcare, e-commerce, and social services.

I excel at identifying data-informed opportunities and crafting experimentation roadmaps that align cross-functional teams to accelerate revenue growth and improve user retention. Respected by stakeholders for my ability to balance long-term vision with short-term wins, I drive scalable solutions through user-centric design and behavioral psychology, thriving in dynamic environments where strategy, execution, and iteration converge.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Manager, Activation

Current

TaxAct

Jan 2024 - Present (1 year 6 months)

Led merchandising and upsell strategy, optimizing SKU presentation and pricing levers, resulting in an 18% lift in add-on conversion rate and improved AOV. Launched a personalized onboarding flow tailored to new user segments, driving an 8% increase in start rate and enabling persona-driven customization.

Merchandising Upsell A B Testing User Onboarding Conversion Rate Optimization Personalization UX Streamlining Event Tracking

Senior Product Manager, Growth

Found

Jan 2023 - Present (2 years 6 months)

Overhauled the conversion funnel and post-purchase experience to support a national obesity care launch with 6 top health insurers, improving access through coverage and driving an estimated 2-3x increase in LTV/CAC. Architected a scalable, custom purchase flow for the first B2B employer partnership, unlocking new enterprise revenue channels.

Conversion Funnels B2B Product Architecture Strategic Planning Market Share Growth Cross Functional Collaboration

Product Manager, Growth & New Ventures

Thirty Madison

Jan 2022 - Present (3 years 6 months)

Spearheaded the 0-1 launch of the Thirty Madison iOS app, integrating provider chat, CBT modules, daily tracking, and chronic care content to enhance patient retention and engagement. Refined the DTC purchase funnel by introducing a condition-based health questionnaire, driving an 11% lift in conversion through personalized product recommendations.

Provider Retention User Engagement Personalized Recommendations Bug Reporting Post Merger Integration Chronic Care Management

Product Manager, Monetization

Match

Jan 2021 - Present (4 years 6 months)

Developed a subscription upsell strategy informed by relationship success indicators, increasing adoption of long-term plans and boosting customer lifetime value by 13%. Launched a high-performing monetization feature combining visibility boosts and peak-hour exposure to drive urgency and scarcity, generating $1.7M in incremental revenue.

Upsell Monetization Urgency Marketing Scarcity Marketing A B Testing Data Analysis Product Strategy User Behavior Analysis

Product Manager, Acquisition

HelloFresh

Jan 2018 - Present (7 years 6 months)

Introduced a multi-week, front-loaded discount strategy to boost early order volume and ease users into standard pricing, resulting in a $1M increase in revenue. This was achieved through improved first-month retention and order frequency.

Discounting Strategies Revenue Customer Retention Order Frequency User Onboarding Pricing Strategy A B Testing Data Analysis Customer Acquisition

Senior Business Analyst

Advisory Board Company

Jan 2018 - Present (7 years 6 months)

Served as a Senior Business Analyst and Analyst, contributing to various projects within the company. This role involved data analysis and strategic recommendations.

Business Analysis Data Analysis Strategic Recommendations Project Management Healthcare Consulting Market Research Client Relations Problem Solving Reporting Presentation Skills

Education

Degrees, certifications, and relevant coursework

Reforge

Product Manager Career Accelerator, Product Management

2021 - 2024

Activities and societies: Program: Monetization + Pricing Deep Dive, Consumer Subscription Growth

Completed a comprehensive program focusing on monetization and pricing strategies. Gained deep insights into consumer subscription growth models and their application.

The University of Texas

Bachelor of Business Administration, Management Information Systems

2011 - 2015

Activities and societies: Awards: Shannon McGuire Memorial Scholar, Houston Endowment, Sam Walton Scholar

Studied Management Information Systems, gaining a strong foundation in business administration and information technology. Awarded as a Shannon McGuire Memorial Scholar, Houston Endowment, and Sam Walton Scholar.