At Mengniu, I analysed market trends, competitor activity and consumer demand to support product positioning and new product development. I prepared regular market updates and contributed category insights and promotional calendars for product launches.
I supported nationwide launch activations across regional markets. The Chengdu campaign achieved strong footfall and contributed to an estimated 10% sales uplift during the campaign period.
Earlier at Mengniu, I supported annual volume forecasting and monitored sell-in, sell-out and category performance. I coordinated with supply chain teams and used SAP to review inventory and stock availability, helping reduce out-of-stock risks.
