At TP-Link UK, I manage B2B customer and channel relationships across 10+ business partners and coordinate customer projects from order placement through delivery. I also built and maintain a product analytics dashboard covering 5K+ SKUs across 30+ distributor accounts.
At TP-Link UK, I developed AI-assisted operations solutions using Excel, Power Automate and Vibe Coding. These automated backorder comparisons, PO reviews, stock-to-order matching and workflow tracking, reducing manual checking time from approximately two hours to 20 minutes.
At Supernova, I supported TikTok Shop accounts including Tommee Tippee, BRITA and COSRX, contributing to a 30% sales increase from Q3 to Q4. I also helped manage a community of 200+ influencers for campaigns with Ritual, BYD and L’Oréal, and contributed to a 35% increase in ROAS.
For my projects, I led consumer research across UK, European and Asian markets, analysing 500+ survey responses for a Procter & Gamble graduation project. In a consultancy project with Ufton Court, I used Excel and Power BI to analyse food waste and develop forecasting models and recommendations.

