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Grace LiGL
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Grace Li

@graceli

Operations Specialist at TP-Link UK, building a product analytics dashboard for 5K+ SKUs across 30+ distributor accounts.

United Kingdom
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At TP-Link UK, I manage B2B customer and channel relationships across 10+ business partners and coordinate customer projects from order placement through delivery. I also built and maintain a product analytics dashboard covering 5K+ SKUs across 30+ distributor accounts.

At TP-Link UK, I developed AI-assisted operations solutions using Excel, Power Automate and Vibe Coding. These automated backorder comparisons, PO reviews, stock-to-order matching and workflow tracking, reducing manual checking time from approximately two hours to 20 minutes.

At Supernova, I supported TikTok Shop accounts including Tommee Tippee, BRITA and COSRX, contributing to a 30% sales increase from Q3 to Q4. I also helped manage a community of 200+ influencers for campaigns with Ritual, BYD and L’Oréal, and contributed to a 35% increase in ROAS.

For my projects, I led consumer research across UK, European and Asian markets, analysing 500+ survey responses for a Procter & Gamble graduation project. In a consultancy project with Ufton Court, I used Excel and Power BI to analyse food waste and develop forecasting models and recommendations.

Experience

Work history, roles, and key accomplishments

TP-Link UK logoTU
Current

Operations Specialist

Jan 2026 - Present (10 months)

Manage B2B customer and channel relationships across 10+ business partners, coordinating product, pricing, promotional and order requirements. Built and maintain a product analytics dashboard covering 5K+ SKUs across 30+ distributor accounts, and developed AI-assisted automation solutions reducing manual checking time from 2 hours to 20 minutes.

SU

Marketing Assistant

Supernova

Oct 2024 - Oct 2025 (1 year)

Supported management of multiple TikTok Shop accounts including Tommee Tippee, BRITA and COSRX, contributing to a 30% increase in sales from Q3 to Q4. Managed influencer outreach and creator relationships for campaigns with Ritual, BYD and L'Oréal, co-managing a community of 200+ influencers.

Education

Degrees, certifications, and relevant coursework

University of Manchester logoUM

University of Manchester

Master of Science, Marketing

2024 - 2025

Pursued an MSc in Marketing, focusing on advanced marketing strategies and consumer behavior.

University of Southampton logoUS

University of Southampton

Bachelor of Science, Business Analytics

2021 - 2024

Earned a BSc in Business Analytics, with coursework in data analysis, statistics, and business intelligence.

Tech stack

Software and tools used professionally

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