Dmitriy Nedukha
@dmitriynedukha
Senior/Lead Product Designer specializing in data-informed, human-factors UX for enterprise SaaS.
What I'm looking for
I’m a Senior/Lead Product Designer with 10+ years of experience designing complex enterprise and B2B SaaS products across finance, HR, CRM, and e-commerce. I combine UX research, user behavior analytics, experimentation, and Human Factors principles to drive evidence-based product decisions and optimize user journeys.
In my recent roles, I’ve led UX/UI and Human Factors initiatives for complex B2B workflows, partnering with Product Management and Engineering to identify friction points and influence roadmaps through measurable outcomes. I also build scalable design systems and translate insights into interaction-ready prototypes, and I’m an independent researcher and author of Frictionless UX: When the Brain and Interface Work as One (Zenodo, 2025), introducing the Zero-Friction Principle for next-generation AI-driven interfaces.
Experience
Work history, roles, and key accomplishments
Senior UX/UI Product Designer
Confidential Company
May 2024 - Present (2 years 2 months)
Led UX/UI and Human Factors initiatives for a B2B SaaS platform automating HR processes, focusing on onboarding, policy configuration, and employee lifecycle management. Partnered with product stakeholders to identify friction points and drive evidence-based improvements aligned with the product roadmap.
Senior/Lead UX/UI Product Designer
PwC & Cognizant
Aug 2022 - May 2024 (1 year 9 months)
Led design for enterprise financial tools across EU and US markets, including MVPs and design system development in regulation-heavy environments. Optimized design systems to reduce iteration time by 40% and supported product launches via close collaboration with Systems Engineering.
Senior/Lead UX/UI Designer
EPAM & YARA International
Jan 2022 - Sep 2022 (8 months)
Standardized personas and optimized UX for international agri-tech teams based on regional research. Consolidated user insights for the Indian market and improved mobile experience in low-connectivity contexts using templates, CJMs, and onboarding documentation.
Senior/Lead UX/UI Designer
Klingit Stockholm Agency
Aug 2020 - Aug 2022 (2 years)
Delivered cross-platform web and mobile UX across multiple industries, applying iOS and Android UI guidance and mobile-first design principles. Used analytics and usability findings to identify friction points, optimize journeys, and support product improvements through root-cause analysis.
UX/UI Designer, Web
Colobridge
Aug 2017 - Aug 2020 (3 years)
Led UI/UX transformation for a corporate site and billing tools, building a scalable design system and optimizing navigation. Used Google Analytics and heatmaps to identify navigation friction points and improve usability while contributing responsive interfaces and HTML5 animated banners.
Digital Product Designer
Software Mac Kiev
Jan 2011 - Jan 2015 (4 years)
Digital Product Designer at Software Mac Kiev (2011–2015).
Education
Degrees, certifications, and relevant coursework
M.Boichuk Kyiv Institute of Decorative-Applied Art and Design
Graphic Designer, Graphic Design
Completed training as a Graphic Designer at the M.Boichuk Kyiv Institute of Decorative-Applied Art and Design.
David Travis
Course - User Experience, User Experience (UX)
Completed the User Experience course by David Travis.
Jen Gordon
Course - iPhone App/Game Design, iPhone App/Game Design
Completed the iPhone App/Game Design course by Jen Gordon.
Availability
Location
Authorized to work in
Job categories
Skills
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