Illia User

At Haptiq, I own end-to-end UX/UI for an AI-powered B2B fintech SaaS platform spanning four enterprise modules. I work with PMs, engineers, and stakeholders to turn complex workflows and datasets into clear, accessible web and mobile experiences.

I designed a self-service integrations module that enabled 90% of setups without support, while provider requests grew 3x. I also led compliance discovery with workshops and domain specialists, cutting task completion time by 30%, and redesigned Roadshow creation flows to reduce creation time by 40%.

Previously at Rock&Apps, I designed utility apps from concept through developer handoff, including products that reached 100k+ downloads. I used GA4, Amplitude, competitor analysis, usability testing, and A/B testing to improve conversion by around 10% on VPNs and up to 23% on cleaner apps, while lifting Day-7 retention by 30%.

I build and scale Figma design systems, create Webflow marketing funnels, and use AI tools to validate concepts faster. My work is grounded in product discovery, research, accessibility, and practical collaboration from early ideas through delivery.