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Diogo Marcelo

@diogomarcelo

Corporate communications coordinator at Critical TechWorks, shaping external communications and media relations after delivering national leadership in legal-sector media reach.

Portugal

Message

At CriticalTechWorks, I coordinate external communication, media relations, and corporate positioning. I plan communications for campaigns and strategic projects, create corporate content, and support reputation and sensitive communication management.

At ABREU ADVOGADOS, I planned integrated communication strategies and managed national and international media relations. I was part of the task force integrating Microsoft Copilot into the Communications and Branding Department, and the firm achieved national leadership in Portugal’s legal sector for media value and reach in 2024.

Earlier, I managed communication programmes for international clients at ATREVIA and directed integrated communication and PR campaigns at CREATIVEMINDS. I began my career in journalism, producing and editing news and digital content at SAPO DESPORTO, JORNAL DESTAK, and CORREIO DA MANHÃ/CMTV.

Experience

Work history, roles, and key accomplishments

Current

External Communications Coordinator

Current

CriticalTechWorks

Jan 2026 - Present (9 months)

Coordinating external communication, media relations and corporate positioning initiatives. Managing press releases, interviews, and corporate content across multiple channels.

Media Relations Press Releases Corporate Communications Content Production Event Coordination

Institutional and Press Communications Coordinator

Abreu Advogados

Mar 2023 - Dec 2025 (2 years 9 months)

Planned and executed 360º communication strategies aligned with corporate and reputational goals. Managed national and international media relations, achieving national leadership in media value and reach in 2024.

Strategic Communications Media Relations Editorial Process Microsoft Copilot Corporate Storytelling

Senior Communication Consultant

ATREVIA

Mar 2022 - Mar 2023 (1 year)

Managed strategic communication programmes for international clients including BNP Paribas, Kyndryl, and Armis. Developed executive visibility programmes and maintained a 90% client retention rate.

Strategic Communications Media Relations Executive Positioning Reputation Reporting AVE Share Of Voice Sentiment Analysis

Account Director

CreativeMinds

Jan 2021 - Feb 2022 (1 year 1 month)

Directed integrated communication, PR, and digital marketing campaigns for corporate branding and institutional reputation. Managed national and international clients including Savills and Porto de Aveiro.

Integrated Communications PR Digital Marketing Client Management Multi channel planning Team Coordination

PR & Communication Manager

CreativeMinds

Jun 2020 - Jan 2021 (7 months)

Planned and implemented communication and public relations strategies for institutional and consumer brands. Developed key messages and press materials, and supervised digital campaigns and corporate events.

PR Strategy Press Materials Media Kits Press Releases Digital Campaigns Event Activity Supervision Data Driven Insights

Account Executive

Canela Public Relations

Jul 2019 - May 2020 (10 months)

Managed B2B and consumer tech communication campaigns for international clients such as PcComponentes, Cooltra, Ricoh, and Pipedrive. Coordinated the global Tree-Nation account and achieved a 30% increase in media impact.

B2B Communications Consumer Tech Media Impact Account Management Environmental Storytelling

Product and Content Specialist

Viagens Abreu

Jul 2018 - Jul 2019 (1 year)

Developed institutional and promotional content for marketing campaigns and product catalogues. Supported marketing communication initiatives and contributed to modernising brand language and digital presence.

Content Development Marketing Communications Content Curation Brand Language Digital Presence

Journalist

Sapo Desporto

Jan 2017 - Jan 2018 (1 year)

Produced and edited sports and news content for digital platforms. Covered live events and interviews, and managed thematic editorial sections.

Content Production Editing Live Coverage Interviewing Editorial Management

Journalist

Jornal Destak

Oct 2015 - Jul 2016 (9 months)

Wrote and edited news, culture, and lifestyle content for print and digital editions. Managed editorial content and special supplements, ensuring consistency and quality.

Writing Editing Print media Digital Media Editorial Management

Journalist

Correio da Manhã/CMTV

Feb 2013 - Nov 2013 (9 months)

Produced news and television content for the CMTV channel. Participated in editorial, research, and real-time information teams, ensuring accuracy and speed in reporting.

News Production TV Content Editorial Research Real time Reporting