Open to opportunities

Yana Verbytska

@yanaverbytska

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Web3 communications expert with a decade of media experience.

Portugal

Message

What I'm looking for

I seek a dynamic role in a forward-thinking company that values innovation and creativity, where I can leverage my expertise in communications to drive impactful campaigns and contribute to the growth of the Web3 ecosystem.

I am a communications professional with over 10 years of experience, including a strong agency background and 3 years specifically in the Web3 space. My career has been defined by my ability to thrive in fast-paced environments, where I focus on execution rather than just planning. I have a proven track record of securing top-tier media coverage and crafting compelling narratives that resonate with audiences.

Currently, I lead PR and content strategies at CEX.IO, where I develop messaging to strengthen brand positioning and oversee content production across various platforms. My experience includes building strong relationships with crypto journalists and influencers, resulting in over 60 media mentions in prominent outlets like Cointelegraph and Decrypt. I am passionate about making complex ideas accessible and have a deep understanding of the crypto media landscape.

Experience

Work history, roles, and key accomplishments

PR Manager

CEX.IO (CRYPTO EXCHANGE)

Aug 2024 - Present (1 year 2 months)

Led end-to-end PR and content communications strategy across multiple channels. Developed messaging and narratives to strengthen organic brand positioning.

PR Content Strategy Messaging Positioning)Media Relations Positioning

PR Manager

HACKEN.IO (WEB3 SECURITY PROVIDER)

Feb 2023 - Present (2 years 8 months)

Developed a full-scale PR and content strategy, increasing earned media exposure and brand authority in Web3 space. Achieved 60+ media mentions in top-tier crypto publications without agency support.

PR Content Strategy Brand Authority Media Relations Crisis Communications

PR Manager

WEB2 STARTUPS (GLORIUM TECHNOLOGIES, EVENTSWALLET)

Nov 2021 - Present (3 years 11 months)

Developed communications strategies tailored to startup goals. Managed content creation, media outreach, and product PR initiatives.

Communications Strategy Content Creation

From Intern to Team Lead

PR AGENCIES — BE-IT (WEBER SHANDWICK BRANCH), NOBLET MEDIA C

Jul 2013 - Present (12 years 3 months)

Managed full-cycle client and project workflows, from contract signing to campaign reporting. Handled media relations, including press releases, interviews, op-eds, and crisis communications.

Client Management Project Management Media Relations Crisis Communications Budgeting

Education

Degrees, certifications, and relevant coursework

KYIV NATIONAL TARAS SHEVCHENKO UNIVERSITY

Bachelor degree: Advertisement and Public Relations, Advertisement and Public Relations

Studied Advertisement and Public Relations, gaining foundational knowledge in communication strategies and public engagement. Developed skills in crafting compelling narratives and managing public perception.

KYIV NATIONAL TARAS SHEVCHENKO UNIVERSITY

Master’s degree: Mass Communication, Mass Communication

Pursued advanced studies in Mass Communication, focusing on comprehensive communication theories and practices. Enhanced expertise in media relations and strategic communication planning.