At Eight25Media (Pvt) Ltd., I design, prototype, and animate interactive iOS experiences, translating stakeholder requirements into user flows, wireframes, and high-fidelity interfaces. I own design decisions from concept through development handoff and motion detailing.
I integrated Generative AI (Claude) into design workflows to automate routine processes and address comments on pre-done designs. I also introduced AI-driven tools and methods to improve layout iterations and component design systems.
At Salpo Technologies (Pvt) Ltd., I led interactive content design for First LEP and the University of Liverpool, and facilitated UX Think Tank workshops and roadmap-planning sessions. I also contributed to branding and visual design.
At Lotus Technologies (Pvt) Ltd. & Asia Broadcasting (Pvt) Ltd., I directed the UI/UX team and set design direction and interactive-content standards across Asia Broadcasting's media websites. Earlier, I designed and animated interactive content there as a UI Engineer, and led web design for finance and hospitality clients at 3CS. I was also involved in blueprint design, wireframing, and final design additions for Google Ultra (US) and Samsung (US).

