Diego Urrutia

Served as primary client contact for Rafa Nadal Academy, CUNEF, and EOMA Formación, translating business objectives into campaign briefs, deliverables, and project plans. Negotiated and drafted marketing services contracts, aligning scope, deliverables, timelines, and commercial requirements.

Led 350+ shows and F&B operations for high-profile live events, managing working relationships with tour managers, production stakeholders, artist representatives, and vendors. Directed 100+ bartenders, servers, and bar porters, and coordinated artist riders and backstage hospitality.

Coordinated inventory and transportation logistics between event sites and warehouse operations, supporting accurate product flow. Oversaw multiple bars and satellite operations at large-scale festivals.

Negotiated with clients and vendors to expand Truly and Twisted Tea product reach across bars and liquor stores. Built and managed brand activations in partnership with local companies and brands.

Built relationships with guests, liquor vendors, and sponsors to support recurring business and event partnerships. Directed VIP operations, reservations, and special guest requirements.

Master's in Project Management from EAE Business School, completed in July 2026.

Bachelor of Business Administration from Florida State University, completed in December 2022.