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Diana Villalobos

@dianavillalobos

Creative and Marketing Director at BRANDNA who led CEDIM’s first fully virtual fashion runway and achieved 61% enrollment growth.

China

Message

At BRANDNA, I translated client and business objectives into creative directions, concepts, and execution plans aligned with brand positioning. I also used AI-powered visual tools to explore concepts and develop creative directions.

At CEDIM School of Design, I led the transformation of a fashion and business education program after three consecutive years of declining enrollment. I redesigned its value proposition through curriculum development, industry partnerships, multidisciplinary collaboration, and digital innovation.

At CEDIM, I proposed and led the creative direction and development of the school’s first fully virtual fashion runway, coordinating cross-disciplinary teams and external 3D production partners. Enrollment grew 61% in the first semester under my leadership, followed by continued growth throughout my tenure.

I founded and led Iss Evêglaf, overseeing brand development, creative direction, collection planning, and end-to-end product development. Earlier, as Head of Commercial & Marketing at IF I Love Fashion, I connected brand objectives with campaigns, partnerships, and customer-facing activities.

Experience

Work history, roles, and key accomplishments

Creative & Marketing Director

Brand Na

Jan 2025 - Jan 2026 (1 year)

Led creative and marketing direction, translating client objectives into creative strategies and managing project teams, budgets, and timelines. Oversaw the 9090 pop-up project including a 7 For All Mankind event and influencer activation.

Creative Strategy Brand Strategy Project Management AI Powered Design Tools Team Leadership Budget Management Stakeholder Management

Director of Fashion & Business Education

CEDIM School of Design

Jan 2020 - Jan 2022 (2 years)

Led the transformation of a fashion and business education program, redesigning its value proposition and achieving 61% enrollment growth. Led a multidisciplinary team of approximately 30 faculty members and directed the creative development of CEDIM's first fully virtual fashion runway.

Curriculum Development Team Leadership Creative Direction Digital Innovation Strategic Planning Faculty Management 3D Production

Founder & Creative Director

Iss Evêglaf

Jan 2016 - Jan 2020 (4 years)

Founded and led a fashion business, overseeing brand development, creative direction, collection planning, and end-to-end product development. Managed budgets, resources, and supplier relationships while directing cross-cultural collaboration between Mexico and China.

Brand Development Creative Direction Product Development Budget Management Supplier Management Cross Cultural Collaboration

Head of Commercial & Marketing

IF I Love Fashion

Jan 2011 - Jan 2016 (5 years)

Led commercial and marketing initiatives, connecting brand objectives with campaigns, partnerships, and customer-facing activities. Coordinated teams, suppliers, and external stakeholders to deliver integrated projects.

Commercial Strategy Marketing Campaign Management Partnership Management Project Management Team Coordination