Diana Toshtemirova

I’m a Product Analyst with 4 years of experience in subscription monetization and e-commerce across iTV and Uzum. I focus on measurable revenue impact across the purchase funnel, from hypothesis to experiment design, measurement, and post-launch iteration.

At Uzum, I owned checkout payment analytics and used ClickHouse funnel segmentation and session replay to fix drop-offs. I simplified the payment form and reordered payment methods by reliability, lifting checkout-to-payment conversion from 79% to 86%, while improving payment success rate from 88% to 91% and reducing failed payment rate from 7.5% to 6.2%.

I also lead experimentation and monitoring end-to-end—building real-time checkout health dashboards in Grafana, running structured A/B tests with Bonferroni correction, and producing pre-launch impact estimation to greenlight engineering investment. Earlier at iTV.uz, I used Amplitude funnel analysis and churn-risk segmentation to grow trial-to-paid conversion from 27% to 36% and reduce monthly churn from 18% to 14%.