Dhruvi Modi

I’m a multitasker with a knack for managing different verticals at once, and I bring 5+ years of experience crafting impactful content and marketing strategies across Beauty, Fashion, FMCG, Finance, and Wellness. As a marketer, communication, coordination, and managing relationships are at the core of how I work—no matter the industry.

As a Brand Manager, I lead brand strategy and identity development while overseeing marketing activities across all online channels. I collaborate with internal teams (operations, production & store) and external agencies to build compelling sales and marketing campaigns, backed by research and analysis of market trends. I also handle paid media fundamentals across Meta & Google, track sale(s) targets, and strengthen reporting with analytics; I support CRM basics using Klaviyo.

Earlier, I worked as a Freelance Account Management / Client Servicing marketer, focusing on branding strategy and creator/influencer brief development, along with social media content creation and brand development. Before that, I served as a Senior Social Media Strategist at echoVME Digital, contributing to AI-assisted workflow generation and detailed marketing initiatives that support clients’ mission and objectives, including copywriting and content writing across social media, ads, and websites.