Dhriti Sharma

Architected and executed enterprise-wide communications strategy across business verticals, aligning brand narratives with corporate purpose and ESG commitments. Led end-to-end PR campaigns and developed crisis communications playbooks to protect organisational reputation in sensitive situations.

Managed content operations and linguistic integrity for Apple's India market across product lines, ensuring alignment with global brand and communication standards. Built quality and tone-of-voice frameworks and partnered with product, marketing, and legal teams to uphold brand guidelines and manage communication risks.

Led a team of creative writers delivering integrated brand campaigns across digital platforms with measurable business impact. Drove storytelling-led campaign strategies to elevate brand engagement and support client marketing objectives.

Ensured accuracy, compliance, and quality of advertising content across multiple industry sectors. Managed client escalations and reported quality metrics to support continuous improvement.

Produced multimedia entertainment and lifestyle content across digital and broadcast platforms, delivering real-time editorial work. Led on-ground reporting and celebrity interviews, including live event coverage and fast-turnaround content production.

Orchestrated PR, influencer, and social media activations for live shows, celebrity events, and brand partnerships to increase visibility and audience engagement. Managed end-to-end communications planning and execution for high-profile events across digital channels.

Oversaw content compliance, linguistic accuracy, and brand safety for Google Ads operations in India. Standardised messaging and operational best practices through content workshops with internal teams and agency partners.

Completed an MA in Mass Communication at Guru Jambheshwar University.

Earned a BA (Honours) in English from Shaheed Bhagat Singh College, University of Delhi.