Dexter Washington
@dexterwashington
Lead UX/UI Designer and Webflow expert building scalable design systems and AI-driven experiences that convert.
What I'm looking for
I’m a Lead UX/UI Designer with 9+ years of experience specializing in Webflow, Figma, and coded design systems. I lead end-to-end UX/UI initiatives, translating strategy into scalable interfaces that improve usability and conversion for enterprise and startup teams.
At Juniper Networks, I built a comprehensive design system and component library from the ground up and launched a new global header/footer navigation system to improve accessibility, usability, and brand consistency. I also led UX research and prototyping for an AI Chat Experience and supported high-traffic campaign initiatives tied to major ad placements on Fox and Hulu.
As Founder & Lead UX/UI Designer at Crafted Studios, I’ve launched 50+ client websites and increased conversion rates by 15–30% by systemizing design-to-dev workflows and improving handoffs. I enjoy mentoring teams and setting up design operations frameworks so data-driven decisions consistently deliver measurable business outcomes.
Experience
Work history, roles, and key accomplishments
Lead UX/UI Web Designer
Juniper Networks
Dec 2023 - Present (2 years 6 months)
Led end-to-end UX/UI for Juniper’s enterprise web ecosystem, building a design system and improving navigation consistency across 50+ components. Launched campaign pages and navigation updates, reducing campaign page delivery timelines by 25%.
Founder & Lead UX/UI Designer
Crafted Studios
Jun 2021 - Present (5 years)
Founded and led an award-winning UX/UI and Webflow design studio, launching 50+ client websites across SaaS, aviation, and fintech. Built scalable design systems to improve design consistency and increased conversions by 15–30% while reducing design-to-development timelines by 20%.
Design Lead
FalconX
Aug 2021 - Dec 2022 (1 year 4 months)
Directed UX/UI strategy for FalconX, designing landing experiences that converted national press coverage into measurable sign-ups. Boosted campaign conversion by 22% and improved design handoff efficiency by 30% through scalable design templates and workflow improvements.
Lead User Interface Designer
Lever
Jun 2021 - Sep 2022 (1 year 3 months)
Led UI design for Lever enterprise clients, designing API-powered career web experiences and redesigning client career boards. Improved application completion rates and increased design delivery speed by 20% using usability testing, accessibility checks, and Agile-ready prototypes.
Web Specialist
Bearly Marketing
Sep 2019 - Feb 2021 (1 year 5 months)
Designed and optimized high-converting SaaS landing pages using user research, SEO, and A/B testing. Increased lead generation by 18% through iterative improvements based on analytics and ongoing usability-focused refinements.
Education
Degrees, certifications, and relevant coursework
El Camino College
Some college, Digital Arts
2012 - 2014
Completed coursework in Digital Arts at El Camino College from September 2012 to July 2014.
Availability
Location
Authorized to work in
Website
dexterwjr.comPortfolio
dexterwjr.comSocial media
Job categories
Skills
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