James Morris
@jamesmorris
Experienced UI/UX Design Lead focused on accessible AI-driven products and scalable systems that improve user experience and business impact.
What I'm looking for
I am a UI/UX Design Lead with 12+ years of experience delivering user-centered, accessible, and AI-enhanced digital products for web and mobile.
I lead research-informed design: wireframes, high-fidelity prototypes, journey maps, and style guides that improved usability and satisfaction across multiple organizations.
My work includes driving measurable outcomes—faster onboarding, WCAG 2.0 compliance, a 62% usability increase, and notable lifts in customer satisfaction and engagement.
I mentor teams, champion accessibility and responsiveness, and integrate AI analytics into UX practice to turn user feedback into actionable product improvements.
Experience
Work history, roles, and key accomplishments
Led redesign of SBA’s Unified Certification Management System to enhance onboarding and accessibility. Created wireframes, high-fidelity prototypes, and style guides ensuring WCAG 2.0 compliance and scalable design systems. Integrated AI analytics for user feedback. Improved usability by 62% and boosted user satisfaction from 82% to 94%, creating a more inclusive, efficient system.
Engineered and prototyped interfaces enhancing usability, aligning with business goals, and ensuring accessibility across devices. Collaborated with stakeholders to align design with objectives and technical feasibility. Championed responsive and accessible design, delivering prototypes that improved usability by 62% and user satisfaction from 82% to 94%, exceeding KPIs.
Designed cross-platform UI assets for promotional campaigns, boosting brand recognition by 16% and user engagement by 20%. Developed style guides and design systems, ensuring visual consistency and cutting design-to-development handoff time by 25%. Redesigned mobile and web interfaces using user data, raising customer satisfaction by 10% and reducing support tickets by 18%.
Education
Degrees, certifications, and relevant coursework
Parsons School of Design
Certification, UX Design Foundations
2025 - 2025
Course projects and activities enhances portfolio and gain expertise in key areas including: Usability research, Wireframing, User interface design, and UX analytics.
Bloom Institute of Technology
Certificate, UX Design
2021 - 2021
Grade: Certification
Activities and societies: UX (User Experience) design involves concepts like user personas, journey mapping, and information architecture, while research includes methods such as usability testing, user interviews, and surveys to understand user needs and validate designs.
Completed coursework in UX design concepts and research focusing on user-centered design principles and research methodologies.
California Institute of the Arts
UI / UX Design Specialization, UI/UX Design
2020 - 2020
Grade: Certification
Activities and societies: Participated in short exercises—both visual and non-visual—to apply acquired knowledge, from organizing and structuring screen-based content, defining goals and strategy, to creating wireframes and visual mockups.
Completed a UI/UX Design specialization focused on user interface and user experience design principles and practices.
Art Institute of Pittsburgh
Bachelor of Arts, Graphic Design
2012 - 2019
Grade: Certification
Activities and societies: Demonstrated all stages of the UI/UX development process, from user research to defining a project’s strategy, scope, and information architecture, to developing sitemaps and wireframes.
Completed a Bachelor of Arts in Graphic Design focusing on visual communication and digital design principles.
Availability
Location
Authorized to work in
Website
jasmorrisdesign.comPortfolio
jasmorrisdesign.comJob categories
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