DEV Tomar

I’m an MBA (Marketing) candidate building a career at the intersection of buying, consumer insight, and operations. I’ve gained hands-on experience across organised retail and FMCG, combining retail buying fundamentals with B2C sales execution and supply chain exposure.

In my current role as an Executive Buyer – Apprentice Programme for General Merchandise at V-bazaar, I manage end-to-end buying activities—vendor identification, product sourcing, assortment planning, and purchase order (PO) management. I use sell-through analysis, SKU-level performance reviews, open-to-buy (OTB) planning, and demand forecasting to support category profitability, gross margin targets, and in-stock performance. I also participate in vendor negotiations to strengthen pricing strategy, cost of goods management, and long-term supplier relationships while coordinating with logistics and supply chain teams for on-time delivery and NPI readiness.

Earlier, I designed direct-to-consumer (D2C) sales campaigns for premium FMCG dairy at Parag Milk Foods Ltd., improving conversion, repeat purchase behavior, customer lifetime value (CLV), and retention using CRM best practices. I also analysed dairy supply chain operations at Aanchal Dairy to identify inefficiencies across distribution routing, cold-chain logistics, and inventory management—turning insights into data-driven sales and category-level planning. I’m now seeking a high-growth buying, category management, or commercial operations role where I can deliver measurable impact through structured analysis and cross-functional execution.