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Devon Carlson

@devoncarlson

Creative operations manager at Objective Brand, aligning client goals and creative workflows to keep brand and marketing assets on schedule.

United States

Message

At Objective Brand, I partner with clients and internal teams to design and execute creative workflows. I help align stakeholders around shared timelines and deliverables, and resolve production bottlenecks to keep brand and marketing assets on schedule.

As Creative Operations Director at Peopledesign, I doubled team margins by rebuilding project scoping, staffing, and tracking. I also managed a creative team of up to five and built forecasts and dashboards to track project costs against scope.

Earlier at Peopledesign, I designed a resourcing and capacity-planning framework that improved project efficiency by 20%. My experience also includes managing a $4M client retainer at Blue Flame Thinking and owning brand marketing and new business development at Paradigm Design.

Experience

Work history, roles, and key accomplishments

Current

Brand Partner Lead

Current

Objective Brand

Jul 2025 - Present (1 year 3 months)

Partner with clients and internal teams to design and execute optimized creative workflows, aligning cross-functional stakeholders around shared timelines and deliverables. Identify and resolve production bottlenecks to keep brand and marketing asset delivery on schedule.

Creative Operations Workflow Design Cross functional Alignment Project Management Remote Collaboration

Account Manager (Contract)

Russell Herder

Jan 2025 - Jun 2025 (5 months)

Managed client relationships in the government sector, translating large-scale campaign requirements into actionable creative and production plans. Coordinated timelines and deliverables across internal teams to bring complex, multi-stakeholder campaigns to life.

Customer Relationship Management Campaign Planning Cross functional Coordination Project Management

Creative Operations Director

Peopledesign

Jan 2019 - Nov 2023 (4 years 10 months)

Led strategic planning and day-to-day operations across creative, digital, and client work, partnering directly with agency leadership on priorities, resourcing, and budget. Doubled team margins by rebuilding project scoping, staffing, and tracking processes.

Creative Operations Budget Forecasting Vendor Management Team Leadership Process Design Financial Modeling Reporting Dashboards

Resource Manager

Peopledesign

Oct 2015 - Jan 2019 (3 years 3 months)

Designed and implemented a new resourcing and capacity-planning framework that improved project efficiency by 20%. Managed project workflow, timelines, estimates, and resource allocation across the full agency team.

Resource Allocation Capacity Planning Project Management Workflow Management Estimation

Account Manager

Blue Flame Thinking

Mar 2015 - Oct 2015 (7 months)

Managed a $4M client retainer, the agency's largest account, including project intake, estimates, creative briefs, timelines, and billing accuracy. Partnered with the Account Director to grow and retain key client relationships through consistent, proactive communication.

Customer Relationship Management Account Management Project Intake Estimation Billing

Project Manager

Blue Flame Thinking

Mar 2014 - Mar 2015 (1 year)

Managed projects from intake through completion, maintaining project plans, timelines, and cross-team communication.

Project Management Timeline management Cross team Communication

Marketing Manager

Paradigm Design

Jun 2009 - Mar 2014 (4 years 9 months)

Owned brand marketing and new business development for an architecture and civil engineering firm, managing budgeting, scheduling, and media planning. Led design, web, and content initiatives in-house, working cross-functionally with leadership and technical staff.

Brand Marketing New Business Development Budgeting Media Planning Content Strategy Cross Functional Collaboration