At LeafCraft, I drove product initiatives end-to-end with design and engineering to ship features and refine the roadmap. At Cosmic3D, I conducted market sizing and competitive research that informed the investor pitch deck used to raise early-stage funding.
I designed the information architecture and wireframes for HiveMind, an AI-enabled academic networking tool, after leading 14 faculty interviews. In an e-commerce abandonment study, I observed 26 participants and used T-tests to validate that hidden costs—not emotional states—drive abandonment.
