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Dessyana Damayanti

@dessyanadamayanti

I’m a Marketing Communication and Content Specialist crafting B2B narratives that drive growth through data and strategy.

Indonesia

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What I'm looking for

I’m looking for a role where I can lead B2B marketing and content strategy end-to-end—turning business ideas into compelling narratives—while using performance analytics to improve campaigns and build strong partnerships.

I’m a Marketing Communication professional with a strong background in Management and 3 years of experience in B2B marketing. At PT Indonetwork Adi Perkasa, I independently managed administrative workflows, including drafting partnership agreements (MoU), while owning full-cycle marketing—from strategy and content creation to performance analytics and campaign reporting.

I designed and implemented a content strategy that increased Instagram Reach by +229.5% and Engagement by +59.4% within 3 months, and I secured 20+ strategic partnerships through cost-efficient value exchange initiatives tied to visibility at Tier-1 events. Previously, as an Export Marketing Intern at PT American Standard (LIXIL), I supported business expansion through export market research, competitor analysis, lead generation, and CRM maintenance, and I also strengthened my operational accuracy through finance-focused internship work.

Experience

Work history, roles, and key accomplishments

Marketing Communication

Indonetwork.co.id

Apr 2022 - Apr 2026 (4 years)

Managed all administrative workflows, including drafting partnership agreements. Executed full-cycle marketing including strategy, content creation, performance analytics, and campaign reporting. Designed and implemented content strategy.
Secured 20+ strategic partnerships. Monitored campaign performance, analyzed social media insights, and prepared monthly reports.

Export Marketing Intern

PT American Standard (LIXIL)

Oct 2022 - Jan 2023 (3 months)

Conducted export market research and competitor analysis to support international expansion, generating leads for prospective buyers and maintaining accurate CRM databases to strengthen the sales pipeline. Coordinated localization of product catalogs and marketing materials and verified export documentation to ensure compliance with procedural standards.

Competitor Analysis Lead Generation CRM Management International Buyer Product Catalog Localization Export Documentation Compliance Compliance

Finance Officer Intern

PT Sky Energy Indonesia, Tbk

Jun 2022 - Sep 2022 (3 months)

Compiled and analyzed monthly sales data to support financial statement preparation and accurate revenue tracking. Monitored operational budget usage for cost-saving opportunities and performed data entry and transaction reconciliations with high attention to detail.

financial data analysis Cost Optimization Data Entry Financial Reconciliations Financial Statements Attention To Detail