Derrick Barrios

Drove a 22% increase in studio production efficiency across a 6-designer team and served as the department's most requested designer for enterprise-wide creative reaching 37,000+ employees. Pioneered enterprise AI and scalable design, leading the rollout of Adobe Express and building branded templates that reduced routine graphic requests by 15%.

Boosted departmental workflow efficiency by 12% by establishing foundational design architecture, asset libraries, and operational workflows for a newly created enterprise design role. Partnered directly with the EVP of Member & Growth to design high-stakes Board of Directors presentations and executive town halls.

Boosted operational request turnaround by 27% and helped drive a 10% increase in advertising sales revenue by restructuring project workflows. Directed a multidisciplinary creative team of 9 producers and designers across all on-air news graphics, digital media, mobile platforms, and commercial client packages.

Managed creative strategy and brand governance across three television network affiliates, leading 6 production specialists in delivering high-volume news and promotional packages under tight daily deadlines. Established standard asset libraries and motion graphics toolkits that accelerated daily graphics turnaround.

Produced motion graphics, infographics, large-format environmental signage, and multi-channel promotional campaigns for station brand initiatives and commercial clients.

Senior Graphic Designer at KIRO 7 TV in Seattle, WA, responsible for creating motion graphics and supporting broadcast design.

Graphic Designer at WOAI-TV in San Antonio, TX, responsible for creating graphics for broadcast and promotional materials.

Earned an Associate of Arts in Graphic & Print Design.