Open to opportunities

Deepayan Chakraborty

@deepayanchakraborty1

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Aspiring Product Manager and BBA graduate turning user research into data-backed, customer-first product roadmaps.

India

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What I'm looking for

I’m looking for a high-growth product team where I can apply end-to-end PM frameworks—user research, PRDs, wireframes, and KPI-driven decisions—to build empathetic, measurable features.

I’m a results-driven BBA graduate specializing in Product Management, certified by Internshala. I build end-to-end PM work using structured frameworks—from user research and persona development to MoSCoW prioritisation, wireframing, and metrics definition—so teams can move from insight to execution with confidence.

In my Internshala capstone, I designed an AI-powered course recommendation system by identifying product gaps, mapping full user journeys, writing production-ready user stories with acceptance criteria, and defining 12 success metrics (including the North Star: Course Enrollment Rate after Recommendation). Alongside this, I’ve analyzed product growth using a structured Product Life Cycle approach, and I’ve built real GTM and product sense as a Shopify print-on-demand founder—running paid Meta/Instagram campaigns, iterating based on KPIs like ROAS and conversion rate, and owning the customer journey from UX to checkout.

Experience

Work history, roles, and key accomplishments

PM Capstone Project

Internshala

Apr 2025 - May 2025 (1 month)

Built an AI-powered course recommendation system capstone by identifying 5 core product gaps via user research and competitive benchmarking. Developed 3 personas and user journeys, prioritized 5 features with MoSCoW, created high-fidelity wireframes, and defined 12 success metrics with a clear North Star metric.

User Research Personas User Journeys Wireframing Metrics Competitive Benchmarking

Founder & Solo Operator

Print-On-Demand Clothing Brand

Jan 2024 - Jan 2025 (1 year)

Founded and operated a Shopify print-on-demand clothing brand, managing the full product lifecycle from identity and fulfilment to customer experience. Owned Meta/Instagram paid campaigns with A/B testing and ROAS optimization, and tracked KPIs including conversion rate, CPA, return rate, and customer LTV to drive data-informed decisions.

Shopify ROAS A B Testing KPI Tracking Inventory Planning

Product Growth Case Study

Internshala

May 2025 - Present (1 year 1 month)

Conducted a structured product growth analysis of Facebook across the Product Life Cycle (Introduction, Growth, Maturity, Decline). Evaluated strategic drivers like exclusivity-led launch, network effects, and competitive positioning to extract actionable early-stage growth and strategy lessons.

Product Strategy Growth Positioning Benchmarking

Education

Degrees, certifications, and relevant coursework

George Group of Colleges

Bachelor of Business Administration, Business Administration

2022 - 2025

Grade: CGPA: 6.67 / 10

Pursued a Bachelor of Business Administration (BBA) with coursework including business strategy, marketing management, organisational behaviour, entrepreneurship, and financial accounting. Developed analytical and presentation skills through group case study competitions and business plan submissions.