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Deborah Abuoma

@deborahabuoma

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Google-certified digital marketer specializing in social media strategy, content creation, and audience growth.

Nigeria

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What I'm looking for

I seek a role leveraging social media strategy, content creation, and analytics in a collaborative team-focused company that values growth and measurable impact.

I am a Google-certified digital marketer with over three years of hands-on experience in social media management, content creation, and influencer research. I build data-driven strategies that grow brand awareness and engagement across Facebook, Instagram, YouTube, and LinkedIn.

My work includes researching and documenting large influencer pools, developing content calendars, producing engaging multimedia content, and optimizing campaigns through performance analysis. I have led digital efforts for a US immigration firm and supported creative agencies on contract.

Technically, I am proficient in video editing, Canva for graphic design, Meta Suite for social advertising, Google Workspace, and Microsoft applications. I combine creative storytelling with analytical measurement to improve campaign outcomes.

I am collaborative, detail-oriented, and customer-focused, with proven experience responding to audiences, managing accounts, and tracking trends to inform strategy and execution.

Experience

Work history, roles, and key accomplishments

Current

Social Media Influencer Researcher

Current

Media WRLD

Jan 2025 - Present (10 months)

Researched and documented 250+ influencers weekly, assessed engagement and audience fit, and maintained an influencer database to inform campaign selections and track emerging trends.

Reporting Trend Analysis Data Entry

Current

Digital Marketing Manager

Current

Proximate Consult

Jan 2024 - Present (1 year 10 months)

Led digital marketing to increase brand awareness and website traffic, optimized social platforms (Facebook, Instagram, LinkedIn), and developed content strategies and campaigns with performance reporting.

Social Media Management Content Strategy Analytics LinkedIn Campaign Optimization Content Creation

Social Media Manager

Teeth4Tat Consulting Solutions

Jan 2024 - Dec 2024 (11 months)

Conducted market and competitor research, managed social accounts and client communications, and executed social strategies to grow engagement and brand presence.

Social Media Strategy Market Research Customer Support Client Meetings Content Creation performance reporting

Digital Marketing Intern

MCJEH Digital

Jan 2023 - Dec 2023 (11 months)

Supported campaign development and reporting, managed Instagram promotions and content calendars, and assisted senior marketers with execution of social initiatives.

Reporting Collaboration

Content Writer

Yooudee

Jan 2022 - Dec 2022 (11 months)

Developed content strategies and calendars and crafted engaging social posts while analyzing performance to optimize content for higher engagement.

Content Strategy Content Writing Social Media Copy Performance Analysis

YouTube Account Manager

Twin Bloodas

Jan 2022 - Dec 2022 (11 months)

Managed and grew a YouTube channel by optimizing titles, descriptions, and tags, uploading consistent content, and using analytics to track performance and improve discoverability.

YouTube Optimization Upload Analytics Content Strategy

Education

Degrees, certifications, and relevant coursework

Imo State University

Bachelor of Science, Psychology

2017 - 2021

Completed a Bachelor of Science in Psychology at Imo State University from 2017 to 2021, focusing on foundational psychological theories and research methods.