Open to opportunities

Bashirat Mustapha

@bashiratmustapha

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Digital marketer specializing in YouTube SEO, content growth, and social media management.

Nigeria

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What I'm looking for

I seek remote roles where I can leverage YouTube SEO, social media management, and analytics to grow audiences and improve content performance.

I am a results-driven digital marketer specializing in YouTube SEO, content promotion, and social media management. I focus on improving video visibility, audience engagement, and brand growth using organic strategies.

Since 2015 I have worked remotely as a freelance Digital Marketer and YouTube SEO Specialist, optimizing video metadata, managing social content schedules, and promoting videos to increase reach and watch time.

I use analytics and performance tracking to refine content strategy and improve outcomes, and I collaborate effectively with content creators and online brands using remote tools.

My technical background includes studies in Computer Engineering and ongoing M.Tech in Computer Science, which supports a data-informed approach to digital marketing and optimization.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketer

Current

Freelance

Jan 2015 - Present (11 years 5 months)

Provided YouTube SEO and social media management for creators and online brands, improving video discoverability, engagement, and watch time through organic strategies and analytics-driven optimization.

YouTube SEO Social Media Management Content Promotion Analytics Canva YouTube Optimization

Education

Degrees, certifications, and relevant coursework

LAUTECH

Masters of Technology , Computer Science

2021 - 2025

Grade: PhD grade

Activities and societies: ICT group

Graduated with honours, specialized in Machine Learning. Led research projects in Comparative Study of Self-Organizing Feature Map and Support Vector Machines using Nigeria Stock Exchange dataset.